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Love them or hate them, banner ads are a huge part of the internet. When it comes to tracking your website, advertising can be an easy option.
How To Advertise With Banner Ads
If you’re just getting started with display advertising or looking for ways to increase your brand’s reach, display ads (sometimes called banner ads) are a great option.
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In this article, you’ll learn everything there is to know about banner ads, how they work, common banner ad sizes, and most importantly, which ads perform best.
A banner ad (or web banner) is a type of online advertisement that embeds a graphic image on a web page to drive traffic to the (advertiser’s) website.
Banner ads were among the first ads published on the Internet. They are designed to be attractive so that users click on them and are redirected to an external site.
It’s been nearly two decades since the first banner ads were introduced, and since then, digital advertisers have had a love-hate relationship with them.
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There is no denying that banner ads are widely recognized in helping brands and can be seen on hundreds of websites across the internet.
However, at the same time, web design experts consider them no more than nuisances on websites because banner ads can ruin native design and branding with their powerful identity.
Regardless, we know that paid advertising is one of the ways that businesses use to get more attention for their products and services.
Display advertising (or banner) means placing graphical display ads at the top, bottom and sides of a web page.
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Banner ads can be static or animated. A static ad is just a simple clickable image that takes viewers to the desired website. An animated ad serves the same purpose, the only difference is that the content is dynamic.
Although there are other networks, these ads target a wider audience on different blogs and websites and increase their awareness of your brand.
We have all seen the use of banners to advertise products and services in brick and mortar stores. Online banners are based on print ads and have the same effect on internet users.
However, the main function of a banner ad is not only to be seen, but to be clicked on, leading the user directly to the business website where they hope to make a purchase.
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Banner ads can be a powerful strategy for business growth. Here are some reasons why businesses should invest in online banner ads:
When banner ads are creative enough to engage their audience, they can entice people to click through to the advertiser’s website.
Brands use different methods and tools to measure the effectiveness of their banner ads in increasing traffic flow.
Here, keep the basic design principles in mind and use different fonts and vibrant colors for the banner. Here’s a great example of an attractive banner ad:
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The design is simple, but there is a twist: there are several different fonts to entertain and attract the audience.
These ads can be served on over two million websites and 650,000 apps, increasing your opportunities to connect with your audience anywhere.
For example, consider this McDonald’s ad: it prominently features their products and reminds the audience that they have some of the best fries on the market.
Banner ads should reflect the position and needs of your brand, which is suitable for the context. Even if you don’t have a strong brand voice, you know what kind of messaging works for your audience.
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The WordPress ad is clean and to the point, but the Axe/Prime Pantry ad uses less humor and color palette.
Businesses typically earn twice as much as they spend on Google pay-per-click advertising. Small businesses earn $3 for every $1.60 spent on advertising.
Your ads should have professional content, good coloring and attractive images. The purpose of your ads is to attract the user and get them to click through to your website.
Using the right banner ad size can be the difference between a winning campaign and a failed campaign.
What Is Banner Advertising And How Does It Work?
Whether you run banner ads yourself, or have someone run them on your site, you need to know which ads generate the most views, clicks, and sales across the major networks.
Each platform has its own specifications for advertising. To get the best ROI (return on investment), it’s important to know how to properly scale your ads.
Google has standard ad sizes and each works differently. It’s important to consider what works best for your web page and monitor their performance.
So what are the most common banner ad sizes? Check out the list of most common Google ad sizes below:
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This one is relatively smaller and less attractive than the others, as it often contains strange and unusual text and images. It is not very popular among publishers due to its lack of viewability, which affects the overall performance of the ad.
Square’s ad seems to be larger and offers some flexibility. Ideal for smaller spaces, but not a good choice for businesses due to its size.
The banner has a wide format, similar to Leaderboard ads, but smaller. It is often placed above the address bar or between the main content. Despite the flexibility factor, it does not provide better performance due to size limitations.
This is a well-known form of advertising, often found above the address bar and especially on forums. Due to its size, it is more visible and quickly attracts the viewer’s attention.
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Also known as the “medium rectangle”, this ad is very popular with most online businesses. It performs well if placed in the sidebar and between organic content, which means it can attract a larger audience.
Large enough to provide effective performance when placed in sidebars and main content. It’s a highly visible ad, which is why it’s a popular choice for most publishers.
The Skyscraper placed in the sidebars is a great ad for displaying descending images. A narrow width design can fit where most wider ads can’t. It provides a lasting advertising effect.
Commonly used in sidebars, the wide skyscraper serves the same purpose as the narrower skyscraper. It is bigger and more visible. Ad width has a great impact on page visitors.
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A half page ad provides more visibility due to its size. It covers almost half of the web page which is suitable for better communication.
If you’re new to creating banner ads, or maybe you want to improve the performance of your ads, here are some tips straight from the horse’s (Google) mouth:
When you run Facebook ads, you want to make sure you’re getting the right ads in front of the right people.
And with more than 2 billion people using Facebook every month, a lot of people can see your ad.
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Using the best Facebook ad is important to make a good first impression. If you’ve spent hours creating your ad, the last thing you want is for that hard work to go to waste by using the wrong ad size.
Despite the popularity of video, most Facebook ads still feature a single image. Photo ads aren’t going away anytime soon. Why? Because using an image for advertising is much easier than creating a video.
Facebook feed video ads are basically the same as Facebook feed video ads: they just use a video instead of a still image.
Facebook carousel ads are a versatile option. They allow you to display images (or videos) for multiple products in one ad. User can scroll to view different slides (images or videos).
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Facebook right column ads used to be the standard for all Facebook ads. However, as mobile usage increases, there is less demand for desktop-only ads.
Facebook Marketplace is a place where people can buy and sell things (like eBay or Craigslist). These ads are placed right in front of people who are looking to buy goods, so they may pay more attention to your ad.
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Instant Articles is designed for media publishers to quickly distribute interactive articles to their audience’s mobile or messaging apps. Ads can be images or videos.
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Facebook Story ads can use a combination of still images and short videos. Photos will be visible for 5 seconds (if the user does not scroll) and videos will last for the duration of the video (up to 15 seconds).
Facebook Collection Ads allow users to browse product catalogs on mobile. When clicked, users are taken to a quick-loading visual catalog powered by Instant Experience (without leaving Facebook).
If you’re going to run Instagram ads to get in front of these users, you need to make sure you’re using the right ad format.
We’ve rounded up some of the most common types of Instagram ads and their correct sizes
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