How To Advertise On Craigslist Effectively – Craigslist is a treasure trove of opportunities for savvy marketers. Over 60 million people visit Craigslist in the US alone every month.
The site has a very simple interface and several very precise subsections. Even better, many of Craigslist’s daily visitors are
How To Advertise On Craigslist Effectively
Craigslist had a very humble beginning. The site’s founder, Craig Newmark, created an online mailing list of about ten friends so they would have a place to discuss social events in the San Francisco area.
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The list has continued to grow and evolve. The people on the list started asking Craig if he could find out about a job opening, an item for sale, or an apartment for rent. At this point, Craigslist began to take shape; a form that has remained relatively unchanged over the site’s twenty-year history.
Today, Craigslist operates in over 700 cities in 70 countries. The site is a very popular place to buy and sell property, buy, sell and rent houses and apartments, search for jobs, post job vacancies, meet people and much more. More than 80 million ads and one million new jobs are posted on Craigslist every month.
In almost all cases, you can post your ad on Craigslist for free. In some markets, Craigslist will charge a small fee for certain types of listings. For example, it will cost a broker $10 to list an apartment for rent in New York or $5 for a car dealership to list a car for sale across the United States. And if you post a lot of these types of ads, you can have a paid advertising account.
One thing that has remained constant is the sense of community associated with Craigslist. User experience has always been Craigslist’s top priority, and the site is carefully maintained to ensure users have a quality experience. You might want to check out the help section on Craigslist. On this page you will find useful information to help you stay well displayed on your website.
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If you are creating a local marketing plan, Craigslist will be very important. Here’s a comprehensive overview of how to get the most out of Craigslist advertising.
In order to maintain order on the site, Craigslist is organized according to several parameters. On the upper level, you choose your seat. This limits results to ads posted in the city you select. The site is further divided into the following categories.
The Craigslist community section features local information posted by members of that community. Posts can include local news, lost and found sections, local political discussions, event information, and more.
The dating section allows CL users to create personal ads in hopes of meeting new people. Dating is divided into sections based on the type of relationship you hope to develop.
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Besides being a basic online marketplace, Craigslist also offers discussion forums dedicated to over 100 topics.
The housing section is a great place to search for rental properties or to advertise your property. Housing estates are intended for rental of apartments and houses, subletting, rental of office space, rental of parking spaces, etc.
Along with the housing section, the sales section is a very popular place on Craigslist. This forum has a subsection for what seems like every type of product imaginable.
Similar to the commercial part, the services part is aimed at companies and traders to highlight the range of services they offer to the local community.
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By far the most popular section on Craigslist, over a million new jobs are posted here every month. The section is organized by industry and is a great resource for companies looking to hire as well as individuals seeking employment.
Similar to the jobs section, this section of the website is for one-time or short-term jobs in your area. This section is a great place to post freelance jobs or recruit.
For those looking for a new job, you can use the resume section of Craigslist and post your cover letter/resume to let potential employers know what you can do for their business.
The first thing you’ll notice when you visit Craigslist is that the site is extremely easy to navigate and very straightforward. The design has remained unchanged since the late 1990s. What Craigslist lacks in sophisticated design, it more than makes up for in functionality and ease of use.
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You don’t need to create an account to post on Craigslist, but it’s a really good idea. If you don’t create an account, you’ll need to take a few extra steps to create your post. On the other hand, if you have an account, you can place your ad very quickly and easily.
With your account, you will also be able to keep track of all your different messages and modify or delete them if necessary. Craigslist ads are usually active for 7-45 days. So, you’ll want to know when your ads will expire and need to be reposted.
To create an account, visit the Craigslist homepage. Click on “your account” in the upper left corner. Then enter the email address you want to use on Craigslist. Craigslist will send you an email to verify your account. Click on the link in this email. in the email, create an account password and that’s it.
As with every other aspect of the site, creating a post is pretty easy. From the homepage of the site, simply click on “advertise” in the upper left corner of the page. Next, select the section your post belongs to and the subsection where you want your post to appear.
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For example, let’s say you’re a lawyer in Philadelphia. To advertise your services in a Craigslist listing, select “services” as the type of listing you want to create, and when prompted to select a category, select “legal”.
Depending on the type of ad you want to create, you may need to fill in additional fields to provide potential buyers with as much relevant information about your ad as possible. As a general rule, if multiple fields are provided, be sure to fill them all in. The more detailed your post, the more likely it is to be included by the Craigslist community.
One field you will definitely have is for your contact information. Potential buyers will know how to contact you based on the information provided in the contact section. Typically, you don’t want to provide your actual email address in a Craigslist listing. address. So, when creating a record, select “CL e-mail”. e-mail e-mail address effectively hides your e-mail e-mail address when users respond to your ad, protecting your identity.
You’ll probably also want to uncheck the “OK for others to contact you about other services, products, or business interests.” Otherwise, you’re at a spam party.
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Listings in each Craigslist category are sorted by most recent. As new ads are created, older ads are pushed further down the list. To get your ad back to the top of the list, Craigslist allows you to update your ad (i.e. not repost it as spam). You can do this once every 48 hours.
To update your ad, go to your account page. From there, you will be able to see your published ads. Next to each announcement you will find a link to update the announcement. It’s a quick and easy way to get your ads back to the top of the list.
Next to the update link, you’ll also see options to edit or remove the ad. Click the edit link and you can edit any aspect of the post you want.
One important thing to remember about Craigslist is its popularity. Millions of people visit the site every day and thousands create posts. It’s easy to lose your ads, so it’s essential that you create memorable and engaging ads on Craigslist. If you’re wondering how to advertise effectively on Craigslist, these tips may help.
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*Also, if you want to take it a step further and learn the art of copywriting, check out these resources or this copywriting course.
The number one way to make your post stand out from the thousands of other posts you’ll be competing against is with the title. Creating an engaging and informative headline is the first step to creating an effective Craigslist ad. A perfect title will contain a lot of information and little space. Providing potential buyers with relevant information in the title will encourage users to click on your ads and make it easier for them to find them using the search function.
Perhaps the most important aspect of an effective Craigslist ad, keywords will make your ad searchable.
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