How To Advertise My Construction Business – Digital marketing for construction companies can have its own unique challenges. First of all, not many people are always looking for a construction company. It is an expensive service, so few people look for it.
Second, there may be some construction here and there, but then you will always have competitors for the job. There is only enough space for a few construction companies to meet the demand.
How To Advertise My Construction Business
Digital marketing for construction companies can be difficult at first. But don’t worry, this article will help you.
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Finding the answers to these questions is a good start. Now, let’s discuss 9 tips on how to stand out from your competition.
While looking for digital marketing for construction companies online, you will probably read about PPC ads. This is a type of advertisement that advertises your product on search engine results pages or what we call SERPs. You are charged every time a user clicks on your ad.
Knowing that people are clicking on your ad is great and all, but it can be very expensive in the long run. You can’t be sure that a user will interact with your product if they click on your ad.
Google Local Services ads are a better option. These paid ads appear above search results, in addition to organic results and regular Google ads.
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In order for your construction company to be part of Google’s local service ads, you must first go through an opt-in process.
They will do background checks, license checks and insurance checks. As with any other specific check, it will depend on the type of business and its location.
You must meet all the requirements and set up your ad correctly. If you do, your ad will get a “Google Verified Badge” when people search for “construction company near me”.
Another form of digital marketing for construction companies with Google is Google My Business. Unlike Google Local Services ads, Google My Business is free. Yes! You heard right. It’s free.
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However, it works the same way for Google’s local service ads. It is a tool designed to help businesses appear on Google. The aim is to make companies stand out from the competition.
Have you ever gone online looking for a specific service? When you finally find it, you can’t seem to find a way to communicate with it.
Your customers may feel the same way. That’s why it’s important to always put your phone number in places where it’s easy to see.
When setting up your local Google ads, be sure to include your phone number. If you do, it will appear in your ad, making it easier to drive.
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When you set up Google My Business, make sure you don’t lose your phone number. If a potential customer senses that you are a little distant, they may want to express their concerns first. They will follow up with a physical consultation with you after the call if they are satisfied.
Your average customer today is more informed, knowledgeable and researched than the customers of the past. Before customers ask for a consultation with you, they are more likely to research your product first.
They want to know who you’ve worked with, what the results have been, and what previous clients have to say about you. They will not call you without consulting your online construction company.
This is why it is important to have a website for your construction company. It is a good strategy in digital marketing for construction companies. It is also a good investment if you want to establish an online presence.
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Your business website needs to look good. Before reading the information mentioned there, they may judge the website based on its appearance. It is important that your website looks professional in order to gain the trust of your potential customer.
This tells your visitors who you are as a brand and the story of your construction company. This helps to introduce your company to the visitor, so that we can have an idea of whether you can solve their problems.
This page is dedicated to informing its visitors about the services it offers. Be sure to be specific! Some visitors may be looking for something specific.
This is where you can post reviews from your previous customers. If you have worked with large companies, don’t forget to include their comments on this page. This helps assure your visitors that you know what you’re doing.
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It’s one thing to tell your visitors that you’re doing a good job, but another. Be sure to showcase your best work here, so your visitors can see the quality of your work.
Having a blog is your way to bring added value to your clients and customers. Here, you talk about topics that can help your visitors. It also allows visitors to find their way to your website.
As mentioned several times above, it is important that your visitors know how to contact you. This page should be visible so that your visitors have no difficulty in finding it. Inside there should be several channels of communication with you. Don’t forget to include your social networks in case it’s easier for your visitors to contact you there.
As a construction company, blogging may not be at the top of your list. There doesn’t seem to be much to talk about in the plot. It may also seem that not many people are interested in these topics.
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People looking for resources in this field do a lot of research. They will spend a lot of time, effort and resources on this project. Naturally, they want to be informed as much as possible before engaging with your company.
Providing your potential customers with the information they need to make informed decisions is a great way to start a business relationship. It’s like added value even before they do business with you. They get the information they need and introduce your construction company to the process.
It is also important to note that you should post content regularly. You will be able to build credibility and improve the value and quality of your website. Ultimately, this leads to better SEO and organic traffic to your website.
If you are not familiar with SEO, it is the process of improving search engine visibility as it is the basic condition for a good website to enter the search engine ranking algorithm. If you match their criteria, your content will appear at the top of the search engine results page.
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You will improve your website through SEO by producing useful content regularly. By promoting the content you have on your blogs, you will drive traffic to your website. It is a living and continuous form of digital marketing for construction companies.
As mentioned above what you should have on your website, reviews and testimonials are a must. One of the first things a customer looks for when researching your construction company. Having happy and satisfied past customers is a good marketing strategy for construction companies.
In December 2020, Statista published a survey on how positive reviews affect online consumers in the United States. Research has shown that 94% of respondents indicated that they are more likely to use a company if they receive positive reviews.
That’s why it’s important to show people what your past customers think of you. It is also important to consider the quality of the review. An opinion from an established company is more important than an opinion from a random customer.
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Also, good reviews don’t have to be seen only on your website. If only your customers can see reviews about you, it gives them the impression that you are biased.
Work to get your business reviewed on multiple websites. This will help build confidence in your customers that there may be other people out there who think your construction company is good.
After collecting these reviews from quality customers and multiple websites, be sure to include them in your campaign. Include them in your ads, and if you have the resources, create a video testimonial about it. That way, you can share it on all your social media channels and put it on your website.
In 2020, social media had 3.96 billion people using it every day. This is an increase of 10.9% compared to 3.48 billion active users in 2019. Not reaching this market is like not wanting customers to find out who your construction company is.
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There are several social media platforms that can be great for digital marketing for construction companies. Some social media platforms are better suited for your industry than others. Be sure to identify which one would be best for you.
For example, Facebook and Instagram are very focused social networks. It’s a great opportunity to showcase your work and what you can do as a construction company.
Different social media platforms also have different target demographics. Identify which platform your target market is on, so you can focus marketing on that platform.
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