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How To Advertise A Job On Linkedin
Whether it’s due to expansion or staff leaving, there will come a time when you’ll need to post a job listing to bring new blood into your company. Thanks to the internet, there are many places to host your job listing. However, many of these sites require potential employees to actively search for new opportunities. LinkedIn is a unique option for growing and recruiting companies, as it allows jobs to be posted and advertised to individuals who may be interested in moving into a new role, but are not actively looking for it.
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This article was written by Staff. Our trained team of editors and researchers verify articles for accuracy and content. The Content Management team carefully monitors the work of our editorial staff to ensure that each article is backed by credible research and meets our high quality standards. This article has been viewed 8,687 times. Sure, they’ve offered advertising services for years now, but until recently, LinkedIn has nailed the art of being an advertising service provider and social media network.
What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where all the “experts” are.
Knowing this, LinkedIn has improved its targeting options to allow marketers to optimize and connect with those specific professionals.
Interested in applying from college graduates who are general managers of organic food stores? You can be very close to LinkedIn ads too.
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Because of that B2B option, many business owners are turning to LinkedIn with their budgets this year. That doesn’t mean they don’t advertise on Facebook, too, but depending on their budget they might go to LinkedIn first.
Keep in mind that with LinkedIn, the cost will be higher than with Facebook, so make sure you have some cash to play with before you sit down at the table.
LinkedIn limited its advertising options, leaving almost no room for advertisers to achieve their goals.
Don’t worry, I won’t spend three paragraphs discussing how you need to define your goals before you advertise. You already know what you need to achieve and you have your goals in mind.
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That said, to successfully advertise on LinkedIn, your goal needs to be one of the following:
The most common goals of LinkedIn advertising are lead generation, job applications, and a secure connection between video views and website visits.
Since LinkedIn’s algorithm isn’t as random or erratic as Facebook’s, putting all of your budget into LinkedIn engagement ads may not be the best or cheapest bet for every business.
In general, you’ll pay more on LinkedIn for each goal reached, so be specific and careful about how you choose your advertising goals.
How To Use Linkedin Effectively
Think of this as a promoted career. You promote an article or post from your company page that appears in the LinkedIn feed.
These ads have the highest CPC on average so proceed with caution and make sure the content you’re promoting is well thought out.
These are small ads that you may or may not see in the right sidebar of your LinkedIn feed. Think Facebook Ads circa 2010.
In addition to the right column, these ads can be seen under the “People You May Know” section. This is where text content can make or break your ad conversions.
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This is a really fun way to spam someone’s LinkedIn inbox. But, if done correctly, it can convert higher than any of LinkedIn’s advertising options.
Because these ads need to come from a personal profile versus a branded business page, people feel less like they’re being sold to and more like they can contact a business representative.
Please do not copy and paste templates for me or anyone in your demographic. Be sure and make each Email personal.
Personal info here, but LinkedIn video ads help promote your videos to your target market. You should be creating tons of video content.
How To Use Linkedin
Test different videos to see which type of video (topic, length, real life/animated) gives you the most conversions.
Need help with ad metrics and metrics? Here’s all the information you’ll need for each ad type and objective when you start creating LinkedIn ads:
You know the answers to all these questions, and if for some bad reason you don’t, find the answers.
LinkedIn offers B2B marketers great targeting options, but it can only help your ads convert if you know the professional side of your demographic.
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Knowing how they take coffee is great for Facebook, but on LinkedIn today, you need to know what they’re studying in college, if they’re even going to college, and choose those targeting options.
Note: You can attract more than just a CEO by advertising on LinkedIn. Many businesses assume that LinkedIn ad targeting is great for targeting older boys and girls, but it’s not.
Those looking for jobs or junior-level positions with no experience, even those who have just finished high school or college, are the best options to target LinkedIn ads.
This tag gives you the 411 about what actions are happening on your website as a result of your LinkedIn ad.
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Like the Facebook pixel, you can set this tag right away and watch the data come in. It won’t hurt your site speed either, but it will allow you to track what happens on your site as a result of your LinkedIn ad.
BONUS: You can also set up LinkedIn retargeting ads after installing the Insights tag and a steady flow of site visitors.
Say you have a form you’d like someone to fill out from your LinkedIn ad but you don’t have a thank you page or link. You can put this code and have a “conversion event” be tracked every time the form is completed.
You can also add conversion tracking to existing campaigns – so fear not for those who haven’t set up conversion tracking.
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LinkedIn offers Content Tips for business pages to help guide them on what to write. Think outside the box and use trending topic ideas for promotional headlines and descriptions.
Content Tips is super easy to use and you can even target CEOs and CEOs you’ve been watching.
Simply select your target industry, region and major and LinkedIn will generate the latest trending topics for those selected filters.
If we even take the first article that appeared in this test search, “Layoffs are bad. Don’t be cynical”, we can easily eat a few different main ideas of advertising:
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Don’t you want those same people to like and engage with your ad too? Of course you do.
There are many different methods to experiment with LinkedIn ads, but the most important thing you can do is watch what LinkedIn is doing and what new features they keep introducing throughout the year.
As they increase their targeting, ad types and add fun features like Content Recommendations, it only opens up the playing field and gives marketers more opportunities to succeed.
Ashley is an international speaker and VP of Operations at TopHatRank, an SEO and social media marketing agency. He has…
Open To Work On Linkedin: Step By Step Guide
Business SEO: 7 Use Cases to Increase Website Optimization and Website Information Wednesday, February 8 at 2pm ETW With over half a billion members, LinkedIn is a great recruiting tool that allows you to post jobs, build your company brand and get settled . passive candidates.
There are two ways to post jobs on LinkedIn: by posting paid jobs that reach active candidates, or for free through your company page, personal profile or LinkedIn groups.
Workable’s world-class recruitment software helps you post free jobs with one click to top job boards. Get started today with a 15-day free trial!
Paid job postings reach LinkedIn members who have the skills your job requires. When you pay to advertise your job, LinkedIn:
Post A Job On Linkedin
If you already have a LinkedIn account, continue to Step 2. If not, create a LinkedIn profile. This is easy to do. Go to the LinkedIn home page and follow the prompts to set up a new account. LinkedIn will ask you to enter your professional and personal information and add a photo.
You are ready to create your company page on LinkedIn. Click on the “Jobs” drop-down menu at the top right of your page, next to your avatar. The drop-down menu will have the option: “+ Create a company page.” Click here to get started. You will need to choose a
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