How Much Does It Cost To Advertise Jobs On Linkedin – Richard Collins Serial HR Tech Founder Using Web3 and AI to Disrupt the Talent Acquisition Industry to Create a Fair, Efficient and Reliable, Skill-Based Recruitment Ecosystem
You may believe that Christmas is a terrible time to recruit and advertise for jobs, but is this true and is this what Christmas is all about?
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To test this hypothesis, we analyzed ClickIQ data from more than 250,000 jobs between December 2017 and January 2018, then compared it to the surrounding months (October 17, November 17, February 18 and March 18) to see what trends recruiters could employ. . will be used to help develop their talent attraction strategy.
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The historical consensus is that people did not look for work in December. Our data confirm that this is true, but there may be a smaller decline than that you think
In December, the number of job applications fell by 16% meaning that a significant percentage of job seekers continued their search throughout the holiday season.
However, perhaps as a result of their belief in the ghost of Christmas recruitment, recruiters have reduced the number of jobs they advertise (down 13%), but significantly reduced spending per job (less than 43%), causing a couple. of very interesting effects.
In fact, although the number of job seekers may decrease slightly, December seems to be a good opportunity to make more effective recruitment.
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Throughout the month, except for Christmas Eve and Christmas Day, the number of applications is relatively constant.
There is a clear increase in applications from December 21 to January 15 (excluding national holidays Bank – Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day).
Interestingly, advertisers are slow to respond to this trend and CPA continues to decline as advertisers prepare their plans and start spending again. CPA decreased significantly by 65% whist response to work increased to 230% of the norm.
This makes the beginning of January probably the best time of the year to advertise jobs, with the highest level of applications per job combined with the lowest cost per application.
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So, despite what you may have been told, December is an excellent time to advertise from a financial point of view, with very low costs per application (although the number of responses is low).
The new year brings more opportunities with the best advertising time from December 21 to the end of January. During this time, you will benefit from a significant increase in the response rate and the lowest cost per application compared to other times of the year.
There is still time to plug into ClickIQ before the holidays, the first step is to show you the platform itself, which you can request here.
If you agree to run, we can easily get a feed of your work, and create a campaign and run immediately after. The whole process can be completed within 48 hours from start to finish.
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ClickIQ is an automated talent acquisition platform that uses AI and Programmatic technology to intelligently manage and optimize your recruitment campaigns in real time, across a wide network of performance-based recruitment media. ?’ For more than an hour, you may encounter many options that are paid commission. This contradicts the whole reason for your search.
Whether you are looking for a candidate for a permanent, temporary or freelance position, advertising the job in the right place is important in finding the perfect fit for the role.
While large companies often have deep pockets to help find qualified candidates, many small companies may not have the capital to take advantage of expensive recruiting channels.
That’s why free job advertising channels, rather than paid ones, are an excellent way for companies to build their candidate pool while keeping costs to a minimum.
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When considering how free job promotion is best for you, it’s important to remember the type of workers you’re looking for and where they tend to find work. Everyone uses the Internet in different ways.
Depending on your industry, these may be online job boards or offline channels such as trade shows or career centers.
The way to zoom in on the right channel is to know your ideal candidate. This will help you determine which platform is right for the task at hand and reduce the number of unqualified applications you receive.
To help you get started, we’ve put together a list of places where you can post jobs online for free, great for most industries.
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If you are looking for a way to post current and future vacancies in your organization without using a paid job board, use this list.
Consider that your ideal candidates will spend most of their time on the platform that goes to you before investing your time in a recruitment strategy specific to your chosen channel.
Currently there are approximately 4.48 billion social media users worldwide. With so many people scrolling through social media every minute, there is beautiful potential waiting to be tapped.
With that in mind, start using your personal and company LinkedIn accounts to share your job openings and encourage your connections to share them.
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You don’t have to pay for LinkedIn job boards. The platform, although there is no premium paid, is very valuable for promoting job openings. If you have a lot of connections, posting a link to your work will definitely help you get some applications.
Sharing your job openings in LinkedIn groups can also be a great help. For example, if you’re in London and need a PR person, why not chat in the London PR Jobs group to see if one of the nearly 2,500 members is interested? Doing so will help you set more precise goals, which can lead to better candidates.
Facebook can also be very valuable to your job promotion efforts. You can use your company and personal pages to post about any job openings you have. Facebook groups can also be a very effective place to post.
There are many different communities on Facebook with their groups. An example is our Talent Acquisition Innovators group on Facebook, where recruiters and HR managers can join and exchange ideas. Such groups also exist for other professions, and they can be used to promote your job vacancies.
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There are thousands of cute cat videos on social media, and that’s fine. But don’t forget to use the potential of social media to fill your job openings for free.
It may seem obvious, but using your own website traffic to get applicants is one of the most effective ways to post a job online for free.
Our client, Crowdy House, uses their website to drive traffic to their career page. Almost 20% of the traffic to their career page comes from their main website.
The career page is the most valuable asset for getting the best talent and creating and cultivating talent.
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This makes it easy for people to know how your company is an employer. Also, it will be indexed by search engines, making it easier for job seekers to find your job openings.
Even if you don’t have a job opening, a career page should be set up to communicate your employer brand to prospective applicants.
Just having a career page in itself encourages people to keep you in mind when they may be looking for a job in the future. Why? Because it is straightforward, easy to use, and regularly updated. If you do it right, of course.
In our digital age, we no longer need to wear a black suit and tie and attend formal company dinners to network with others in the industry. Instead, you need a laptop or phone with a working camera and microphone.
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People always ask about roles, opportunities, and companies. This gives you a consistent and constant window to share your knowledge, vacancies, and opportunities.
By participating in forums and networking events, you can easily get people to apply for your job.
Three of the most popular and effective sites you can check are Quora (a huge question/answer forum), Reddit (the self-proclaimed “front page of the Internet”), and HubSpot (one of the best outdoor marketing companies out there).
The whole purpose is to connect people within the community, making it an excellent platform to find potential candidates to add to your talent pool.
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Again, you can interact with people in the forum, which allows you to prove your company’s values and ethics. It takes the right type of people to fit a strong culture.
There are many ways you can post a job online for free. That said, this list does not cover all the freelance work resources out there.
The main point is: promotion of open jobs without spending is very possible. And not only is it possible, but it’s a tactic that you can incorporate into your recruiting strategy from time to time.
It will take dedication, effort, and creativity from you and your team, but the results will be worth it.
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