How Do You Advertise On Snapchat – As previously mentioned, Snapchat has released Ad Manager, which mimics Facebook’s ad control panel, Business Manager. Unlike Business Manager, however, you need to contact a Snapchat representative and request access to the dashboard. Once the representative decides that your company has a good reputation, you have a good budget, and you have enough profitable clients, you will receive an email invitation.
A few days ago, we got access to Snapchat’s Ads Manager, with great excitement. As we navigate through the dashboard, which is easier to use than Facebook’s, we’ve taken screenshots for your reference when you access Snapchat’s Ads Manager.
How Do You Advertise On Snapchat
The Snapchat invite will contain a link that will take you to the Snapchat login page. Click “Register” to log in.
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You must sign in with your company’s Snapchat account. If you don’t have a Snapchat account, you need to create one. Otherwise, you won’t be able to advertise on Snapchat.
You will not be able to access Ad Manager from the confirmation page. Instead, you should revisit one of Snapchat’s emails to you. The first email Snapchat sends you contains the link to sign in. The second will contain a link to the dashboard. Click the “Business Manager” hyperlink to access the Snapchat Ads Manager dashboard.
Before you can create an advertising account, you must first add your billing information. This is a necessary step to take before creating an advertising account. Otherwise, Snapchat won’t let you continue. To add billing information, click the hamburger icon with three lines at the top left of the screen. Then click on “Settings”.
Add your billing information. This is the information that Snapchat will refer to when charging you for your ads. After that, click “Save”.
How Much Do Snapchat Ads Cost?
You will then have two options for ad types: self-serve and on-demand geofilter. Self-service allows you to place your own ads without the help of a sales representative, while the on-demand geofilter option allows you to place orders on geofilters.
Now that you’ve created your Snapchat advertising account, the next step is to invite new members to work with your account.
With five years of digital writing experience, Anne Felicitas is the blog editor for a Facebook advertising agency specializing in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the blog regularly produces short and long form content related to social media, marketing and advertising. -display video ads), you will have to go through one of our ad partners. Now, however, you can create your own Snap Ads through Snapchat’s new self-serve ad tool, Snapchat Ad Manager.
Snapchat has even included a video maker in Snapchat Ad Manager to make creating engaging and stunning vertical videos a breeze.
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We love the features Snapchat Ad Manager offers marketers. And we’d love to help you get started creating your own Snap Ads and measuring their performance.
Here’s a quick look at what will be covered in this Snapchat Ad Manager guide. Feel free to click on the quick links to jump to the appropriate sections.
Can swipe up at any time while the video ad is playing for more – watch a longer video, read an article, install an app or visit a website.
Snap ads appear between friends’ stories and Snapchat-curated content, such as Snapchat stories or publisher stories.
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Snapchat also offers two other types of advertising: Snapchat Geofilters and Lenses. But these cannot be created in Snapchat Ad Manager yet. You can create Snapchat Geofilters online or in the mobile app, and you must work with a Snapchat partner to create lenses.
If you’re still a little unsure if Snap ads are effective, especially compared to other social media ads like Facebook ads and Instagram ads, maybe these statistics could convince you.
MediaScience did some research (commissioned by Snap Inc.) and found that Snap ads are more effective than most social media ads in several ways:
If you’re a bit more interested in Snap Ads now, let’s learn more about Snapchat Ads Manager.
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Before we see how to create Snap Ads, let’s first familiarize ourselves with the basic sections of Snapchat Ads Manager.
On the left side of the screen, you can navigate through the main sections of Snapchat Ads Manager:
Let’s go through the steps of creating a Snap Ad and evaluate its performance with Snapchat Ads Manager.
Below, you’ll learn how to create a Snap Ad and evaluate its performance using the Snapchat Ad Manager in this section.
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If you are familiar with Facebook Ads Manager, Snapchat Ads Manager is very similar. If you haven’t used Facebook ads too much, you’ll get used to it very quickly.
Feel free to create your Snapchat business account here, sign in to Snapchat Ads Manager here, and follow along!
Snap Ads use the same structure as Facebook ads – campaign, ad units and ads. To create a Snap Ad, you’ll work your way down the structure: create a campaign, an ad set, and then the ad.
If you haven’t created a Snap ad before, a pop-up window will ask you to create a campaign after signing in to Snapchat Ads Manager. You can also click “+ New Campaign” to get started.
How Much Do Snapchat Ads Really Cost?
First, decide what you want Snapchatters to do when they see your Snap ad. You have four options:
Next, set a timeline for your campaign. You can either start the campaign immediately and run it indefinitely, or set start and end dates. You also have the option to set the status (active or paused).
Finally, name your ad campaign. To make your ad campaigns easier to find, you may want to create a simple naming convention. Here’s a naming convention you can use:
If you manage multiple clients, you could also specify the client in the name in your ad campaign name.
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Note: Try to finish setting up your ad at the same time, as Snapchat doesn’t seem to automatically save during the ad creation process. If you stop the process halfway through, you will have to start over from step one.
Next, there are three main sections you need to fill in for your ad set – Audience, Budget and Goals, and Timeline.
The Audience section contains five main parts that allow you to identify the audience you want to reach:
Although you are only required to select a minimum country, defining a more specific target audience will help you achieve better results – remember that Snapchat does not allow ad sets to reach fewer than 1,000 people.
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The daily budget minimum appears to be $100. Any lower and you won’t be able to click “Next”.
Your ad delivery will be optimized for the target and bid amount you specified. However, you are charged based on the number of times your ad is shown.
For example, you set your goal as app installs and your request is $10. Snapchat will use the $10 bid to compete with bids from other advertisers in an auction. Snapchat will then show your ad to the people it thinks are most likely to install your app, over ads from advertisers with a lower bid.
But Snapchat won’t charge you $10 every time someone installs your app. It will charge you based on the number of times it has shown your ad. So each app install could cost more or less than $10.
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It is recommended that you set your bid amount to how much each goal action (eg installing an app) is worth to you. If you’re not getting the results you want, you can try increasing your bid.
The Scheduling section allows you to set the schedule for the specific ad set (which is different from the ad campaign schedule in the previous step).
Once you’ve set your ad set’s audience, budget, and schedule, click Next to proceed with creating your ad.
Note: The article ad type (linked to a media page) doesn’t appear to be available in Snapchat’s Ads Manager yet. One solution, for now, is to use the web display ad type.
A Guide To What’s Inside The Snapchat Self Serve Ad Manager
“Media File” is the vertical video you want to use for your Snap ad. If you’ve already created it or prefer to use third-party software to create it, click “Upload” to add it to your ad.
If you’re not sure how to create vertical videos, Snapchat has it covered for you! Tap Create and you’ll be taken to Snap Publisher, Snapchat’s online video editing app.
You can either create a video from scratch here or edit one of the well-designed templates. Snap Publisher is quite intuitive and allows you to do basic to advanced video editing. Here’s a short three-minute video from Marketing Land about the things you can do with Snap Publisher:
When it comes to your Snap Ad content, selfie videos are a great option to start your ad, according to Liam Copeland, Director of Decision Science for Strategy Move. Maybe because they look like stories from friends and
Guide To Snapchat Ads For Beginners
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