Google Advertising – Thinking of using Google Ads to promote your website but don’t know where to start?
Google Ads is an effective way to reach millions of people around the world and grow your business. It is the most popular platform for running online ads.
In this article, we will show you what Google ads are and how they work. We’ll guide you step-by-step through creating your first ad campaign.
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Google Ads or formerly known as Google AdWords is Google’s online advertising platform. It is the most used internet in the world.
Using Google Ads, you can do pnaid search or PPC (per click) to display ads in search results (above and below), display networks and YouTube.
There are many benefits to using Google Ads. For starters, it can give you a quick traffic boost, increase your reach, and promote your products and services to a highly targeted audience.
And unlike SEO (Search Engine Optimization), you’ll see faster results with Search Engine Marketing (SEM). Optimizing your content for organic results can take months or years because the race to the top of Google is tough.
Google Ads 101
Google Ads is where it helps you get that top position in Google SERPs even before organic results. There, let’s see how it works.
Google Ads work like an auction, but unlike the average auction where you have people standing around shouting out their bids, this is done online. And you want to occupy that 1 spot in the ad space.
And it’s not about spending a lot of money, there are other factors that Google’s algorithm considers when placing ads. These include the quality and relevance of your ads.
When you (the advertiser) bid on a keyword, it tells Google how much you want to spend when a user clicks on your ad.
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It then takes your bid amount, your Ad Quality Score, and the keyword to show your ad and gives you an AdRank.
Adrank is where Google places your ad in search results and is calculated by multiplying the cost of your purchase by the value of your ad.
The higher the rank, the higher your ad will be. This means you have more opportunities for people to see your ad.
As for the quality of your ad, Google will give you points based on the importance of your keywords, your ad copy, click-through-rate (CTR) and user experience or quality.
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Now that we have the basics covered, are you ready to create an ad campaign and run Google Ads?
You can start by creating a Google Ads account. Go to the Google Ads home page and click Get started now. If you have an existing Google account, you can use it to run PPC.
If you’re a first-time user, Google will ask a lot of questions about your website. You can skip that for now.
Once logged in, you’ll be taken to your Google Ads summary page. Now, let’s see how to create your first campaign.
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From your Google Ads dashboard, click on Campaigns, which is in the options on your left. Then select the plus sign (+) and click New Campaign from the drop-down menu.
You can choose Search, which will show your ads in Google search results. A display-type campaign shows your ads on various websites and platforms online.
Shopping options will list your ad on Google as a product recommendation. And the last type is video, which shows your ad on YouTube.
From the beginning, we recommend that you choose Search Ads. But you can change the type of campaign depending on your goals.
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Pro tip: If you want to save money, uncheck the Include Google Display Network box. This way, your ads will only appear on Google search results and help you save your budget.
Under Targeting and Audience, you can choose where you want your ad to reach. You can select all countries and countries/states or a specific region.
You can also choose the language your audience speaks and target your ad. For example, if you want to show your ad to people who speak Spanish, you can choose Spanish as the language.
Once you’ve targeted your ad to the right audience, it’s time to enter a budget and purchase amount for your campaign in the Budget and Purchases section.
Google Ads & Marketing
By defining a daily budget, Google Ads will not spend more than the specified amount and helps you stay within your ad budget.
The easiest way to find your daily budget is by looking at your industry conversion rate and how much you’re willing to spend per visitor.
Next, set the bid amount for your Google ad. By default, clicks are selected, but you can use the drop-down menu to change the selection.
You can change the buying strategy of your campaign. There are two broad options, automatic methods and manual bit methods.
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With an automated strategy, Google sets bids based on the choices you make, such as cost-per-acquisition (CPA), return on ad revenue (ROAS), click-through rate, conversion, and more. While on the instruction plan, you control all the options.
After you set your budget and bids, you can choose other customization settings, such as ad scheduling, ad rotation, or other customizations to increase the CTR of your ad extensions.
To create ad groups, you need to enter keywords for your ads. These are the search terms your audience will search for on Google to find your website or the products you offer.
You can enter a keyword in the Search keywords section of Google Ads and it will show you a bunch of suggestions. Just click the plus sign to add search terms to your ad group.
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Google Keyword Planning is where you can add keywords to your ad group. It shows you the monthly search, competition and bid price for each keyword.
Another option is to spy on your competitors and look at the paid keywords of others in the industry using SEO tools like SEMrush.
So, are you ready to do text marketing? Google Ads gives you a preview of what your ad will look like.
Enter the final URL of your website and headlines. Now Google allows you to enter 3 titles for your ad and each title has a limit of 30 characters. You can also specify the display path for your ad.
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Tip: If you feel like your headlines aren’t that catchy, use the Headline Analyzer tool. It evaluates your copy, gives you suggestions for improvement and checks the number of players. You need a Plus or higher plan to use the app.
Finally, add 2 descriptions for your ad (each description has a 90 character limit) and select Done to create a text ad.
Your ad will appear in the Google Ads dashboard, where you can manage all settings. You can add and remove keywords from ad groups, pause your campaign, change demographics, and more.
If you want to run your ad more efficiently, check out our simple tips to increase ad conversions. With that, your ad is already working. But how do you measure performance?
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When it comes to tracking how well your ad campaign is performing, you can connect Google Ads to Google Analytics and see your ad performance.
By tracking changes in Google Ads in Google Analytics, you can make decisions to improve your campaigns. It helps identify which keywords, ad groups and ads are generating conversions.
And the most important part, reports help you evaluate the return on investment (ROI) from your ad campaigns.
But there is so much data transferred from Google Analytics that it can be overwhelming, especially for new Analytics users. This is where help comes in.
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Google Analytics makes it very easy to use, provides detailed reports in your WordPress dashboard, and enables advanced configuration with just a few clicks. You can set up Google Analytics in WordPress without using any code.
What else can you do? See how the Google Analytics WordPress plugin can help improve your Google Ads campaigns:
It allows you to view the search engine report and see which high performing keywords are bringing traffic to your website.
These keywords are mostly organic, but they can give you some ideas when doing keyword research for your ad team.
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Since these keywords are already driving results, you can use them in ad groups to run ads, search, and videos to expand your reach and increase conversions.
If you have an eCommerce website and run Google Ads to increase sales, the updated eCommerce Saver can help.
It automatically monitors the performance of your online store and you can immediately see the impact of your Google ads on your store in a report.
For example, if you are running an advertising campaign to promote a product, the eCommerce report will show you the results.
Google Ads Source
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