Different Ways Of Advertising Your Business – Social media marketing is an effective way for businesses of all sizes to reach prospects and customers. People discover, learn, follow, and buy brands on social media, so if you’re not using platforms like Facebook, Instagram, or LinkedIn, you’re missing out! Good social media marketing can bring incredible success to your business, create engaged brand advocates, and even generate leads and sales.
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve marketing and branding goals. But it’s not just about creating a business account and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising, where you can pay to promote your business in front of large numbers of highly targeted users.
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This widely used and versatile social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing.
The more engaged your audience is on social media, the easier it will be to achieve your marketing goals.
Don’t take our word for it on the benefits above. Let’s take a look at some social media marketing statistics that prove its power.
A successful social media marketing strategy looks different for every business, but they all have one thing in common:
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Now that you know the essentials of your social media marketing strategy, it’s time to put it into action. A social media marketing plan is a roadmap for executing your strategy. Give your efforts structure so you can measure your success and make sure you’re using your resources wisely. How to create a social media marketing plan:
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As in other areas of online marketing, content reigns supreme in social media marketing. Post regularly and provide really valuable information that your ideal customers will find useful and interesting. These include:
It also means using the different formats offered by social media, including photos, videos, stories, live streams, online stores, and more.
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By using social media for marketing, businesses can project their brand image across different social media platforms. Each platform has its own environment and voice, but the company’s core identity—whether friendly, fun, or trustworthy—must remain consistent.
In other words, don’t just log in once a month to schedule all posts. Social media channels are communities. You need to pay attention to who is engaging and re-engaging with your content. Respond to comments, share and comment on posts, run live streams, post polls, live questions that spark discussions, and repost other people’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform. They are all! If you want to stand out in other people’s feeds, be sure to attach compelling images (photos, illustrations, text turned into art) to your posts. Content creation tools like Freepik and Canva have templates and features to quickly create professional-looking, logo-bearing, and brand-matching visuals.
Social media is a crowded place, so you need to post great content regularly if you want to reach your audience. The secret to doing this? The three R’s:
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We’re always looking for ways to show up on other people’s feeds, but forget that there’s value to be gained from ours. You can follow and catch up with your competitors, get ideas you can apply to your own strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or have a good content strategy for inspiration and ideas outside the box.
You cannot judge the success of your social media marketing strategy without data tracking. Google Analytics can be used as a great social media marketing tool to help you measure your most successful social media marketing techniques and determine which strategies are better to give up. You can attach tracking codes to your social media marketing campaigns so they can be properly monitored. And within each social platform, use analytics to gain more insight into which social content works best for your audience.
One of the many reasons to advertise on social media is that it is a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a large audience at a very low cost. Most social media platforms offer very granular targeting capabilities so you can focus your budget on the types of people most likely to be interested in your business. Here are some tips and resources to get started with paid social media marketing.
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Some of the best social media marketing platforms for businesses include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites take a different approach, so here’s a quick overview of their user base, key vibes, pros and cons, and type of content.
You can get comprehensive information about each platform here: the biggest, baddest, most popular social media platforms and how to use their power.
Facebook is the largest social media platform worldwide and one of the largest local business directories. People of all ages use it to connect with friends and family, join groups and forums, find and visit nearby businesses, and follow brands. Facebook is a great social media marketing platform that:
Facebook’s organic reach is limited, so if you’re looking to generate leads or find new customers, Facebook ads are your best bet.
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You may not think of YouTube as a social media marketing channel, but it fits. You can post videos to your channel. Share, comment and like other videos and follow other accounts you like. They also have a curated feed of featured videos on their homepage. The point of social media marketing on YouTube is to add value, not “word of mouth.” Best suited for:
Instagram emerged a few years after LinkedIn and Twitter, but quickly surpassed these platforms, reaching one billion monthly active users in 2018. Instagram is known for its variety of content formats including feed posts, stories, live, reels and IGTV. People use Instagram to follow influencers and brands that they buy from and support their personal values. Create an Instagram bio and use it to:
Instagram advertising costs are usually higher than Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So, in addition to using it to network, find prospects, and share industry insights, it’s also a great place to express your company culture and build your personal brand alongside your company brand. There are tons of LinkedIn Company Page features you can utilize, so be mindful when building your page. LinkedIn is a great platform for:
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Twitter is a beautifully intertwined web of quick thoughts, useful information, and lively discussions. You should be regularly active on all social media platforms, but it’s especially important here. Many people use Twitter to get news, follow brands, and get customer service. Be sure to retweet when your customers say nice things about you, and don’t forget to answer people’s questions as much as possible. For effective social media marketing on Twitter, you can:
Snapchat isn’t just for teens. The largest age group (75%) is 13-34 years old, with Snap Maps, geofilters, and partnerships with Gannett focusing more on geography than you might think. You can’t build relationships on the platform, but you can build an audience through fun photos and short videos. Using Snapchat:
TikTok is the fastest growing social media platform in history, taking just 5 years to reach 1 billion monthly active users. Although famous for dancing, the platform has numerous popular categories that are still growing. Businesses are finding ways to use it as a marketing channel, but the main reason people use TikTok is for entertainment, so make sure your videos fit that. Using TikTok:
You can find an overview of the best social media marketing courses here, but these are, of course, our favorites. Use it to grow your social media presence both organically and through paid methods.
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LOCALiQ’s Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, large or small, local or national, starting from scratch or looking to improve.