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Kelly is a former Google tech intern and Apple developer who has advised businesses of all sizes and stages of development. You can find her expertise in marketing, business websites and business trending content at Fit Small Business.
Best Way To Advertise On Google
Google Advertising is a cost-effective, pay-per-click advertising platform that helps generate leads and increase sales by enabling businesses to rank higher in search results for specific keywords. To advertise on Google, set up a Google Ads Manager account, click “+” to start the process of creating a new campaign, and follow the instructions to complete all the steps.
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Google AdWords (formerly Google AdWords) is a self-serve, pay-per-click advertising platform that enables businesses to create and launch search and display ads. Search ads, the more popular ad network type, look similar to regular search results, the only difference is that the short word “ad” is in green. Google ads will be displayed at the top and bottom of the search results page.
Google Ads are a form of search engine marketing and are part of Google’s Pay-Per-Click (PPC) advertising platform, where businesses create, launch and manage ads through their self-service admin. Text-only ads are created by businesses, which are then displayed in search results based on a number of factors, including relevant keywords and ad content, device type, time of day, and user location. Advertisers pay only when users click on their ads.
Advertisers should start by creating a Google Ads Manager account. Then, click the “+” icon on the Ads Manager home page to start the process of creating a new campaign. Here, you’ll be asked to complete all the necessary steps to create an ad, from entering your daily budget to choosing a location, selecting target keywords, configuring general ad settings, and finally writing your Google ad.
After completing the process of creating a new campaign, Google will review your ad. This usually takes about 24 hours. If your ad doesn’t violate any of Google’s advertising policies, it will be approved and live. It will then be eligible to display in search results based on your chosen keywords and campaign settings. Once an ad is live, advertisers can make adjustments to improve ad performance, including changing keywords, changing budgets, or pausing campaigns.
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A successful Google ad campaign considers what users are searching for, when they are searching for it, and which ad copy will be most engaging. If thoughtfully designed and well executed, Google advertising can significantly increase traffic and sales for your business by targeting those who are ready to buy.
Google Ads campaigns can be set up in 10 steps by following the “Create New Campaign” process, which walks users through each step. To get started, log into Google Ads Manager and click the “+” icon to create a new campaign. Next, select your goal, campaign type and network. Then, set up ad groups, create ads, validate and launch your campaign, and finally, monitor and optimize your campaign.
If you don’t have the time or resources to create and manage your Google ad campaign (or prefer to leave it to the professionals), companies can help. Hibu is a Google Premier Partner specializing in customized search engine marketing – allowing you to target specific keywords and audiences – and conversions from search traffic to optimize website design. Visit Hibu for a free consultation and learn more today.
If you want to manage your campaign yourself, here’s how to create a Google Ads campaign in ten steps:
The Ultimate Guide To Google Ads [examples]
To create a new Google Ads campaign, start by logging into Google Ads Manager. If you don’t already have a Google Ads Manager account, visit Google to register for one. Once in Google Ads Manager, go to the “Campaigns” tab on the left-hand vertical menu. From the Campaigns tab, find and click the “Create” button in the upper left corner of the screen, and then select “New Campaign” from the drop-down options.
The first step in the process of creating a new advertising campaign is to choose your marketing objective. Marketing currently has six goals: sales, leads, website traffic, product and brand consideration, brand awareness and reach, and app promotion. You can also choose to select a marketing goal by selecting the last option “Create a campaign without targeting”.
Note that there are three options for Google Search ads (sales, leads, and website traffic) and six goals between Google Search and the Display Network. Each has its own use. Visit our article for more all kinds of display network tips.
After selecting your goal, you will be prompted to select your mission type. Select “Search” and click “Continue” to create text ads that appear in Google search results.
How To Advertise On Google & Boost Your Business
Next, choose your conversion point or how you want to achieve your Google Ads goal. The options given to you will be based on what you have selected earlier. For example, if you select “Leads” for your goal, you’ll be presented with the following options: website visits, phone calls, store visits, app downloads, or vacation leads. You can choose several options. Then, enter the required information based on your selected options.
In the following screen, create a campaign name and select your ad network. Your campaign name is only visible to you, so choose a name that makes specific ads easily identifiable. Then, select your ad network, search (text-based ads that appear in Google search results) or display (banner ads that appear on third-party sites). Those new to Google Ads are advised to start with the Search Network for the most ad control.
On the next page, you’ll be asked to set your audience targeting preferences by location and languages. You also have the option to enter more advanced audience settings such as relative audience, interests, and general user demographics using the “Search,” “Browse” and “Views” tabs using the “Audience” tab. in the section
On this screen, you will be asked to select the location where you want your ad to appear. You have the option to enter all countries, the US and Canada, only the US, or specific locations, which can be states or cities. Be specific with your location targeting to ensure your ads are shown to the right people. For example, if you’re targeting a specific local market, it doesn’t make sense to show your ad across the entire United States.
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On top of choosing locations to target, advertisers can choose to exclude locations. For example, a Delaware-based commercial construction company offers its services statewide, so it targets Delaware. However, there are two cities that do not serve it, so those cities are excluded. To do this, use the search bar under “Find a different location” and select “Exclude” from the options that appear next to the location you want to exclude.
For more control over your location targeting strategy, use the “Advanced Search” option. There you can target users within a certain radius by selecting “Radius Targeting”. This is especially useful for brick-and-mortar businesses that want to show their ad only to those who are close enough to visit them. For example, if you know people don’t travel more than 10 miles to visit you, set your radius to 10 miles.
Next, click the drop-down arrow next to “Location Options” to expand the location settings. Select the type of location targeting you want for your ads: “People who appear in or who are in your target locations (recommended), “People who, or regularly, are in your target locations” or “People who are going to search. You target locations.” You can also choose to skip locations, which is a good thing to do if you don’t want your ads to appear in those places.
After setting your target audience, choose the languages that your target audience or customers speak. To do this, click on the “Enter Language” text box. A list of options will appear where you can select your customer’s language.
Google Display Ads Vs. Google Search: What’s The Difference?
The final step in ad targeting is defining the target audience. This enables users to target ads not only based on their location, but also according to interests and demographics such as education level and marital status. Use the Search, Browse, or Ideas tab to see if there are any audience targeting options that can help show your ads to qualified users. If so, select it and if not, go to the next step.
Next, set your daily ad budget, which is the maximum amount you want to spend on your Google ad each day. While there is no minimum required daily ad spend, a good starting point for new advertisers is $10 per day. Then, choose which ad interaction you want to focus on by choosing your bid strategy: conversions (recommended), conversion costs, clicks, or impression shares.
Next, configure your ad extensions. These are additional lines of text that appear below your ad. No additional costs are involved
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