Advertising New Business Ideas – Having a small advertising budget should not discourage marketers from launching a campaign. You’d be surprised how some companies get away with unconventional marketing campaigns that produce great results. These out-of-the-box methods are often called guerrilla advertising, and they work wonders for small businesses.
Social media is important when it comes to advertising. Most of your customers are already on at least one platform. Social networking sites welcome businesses – in fact, all the big players (Facebook, Twitter, Pinterest, etc.) offer ways for businesses to integrate them into their sites. Take Facebook and their Facebook business page.
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Twitter is also an effective way to communicate with your audience. It allows you to find relevant discussion points and allows you to jump in and connect. It’s a way to humanize your brand and show a certain personality. It’s also a tool you can use to solve your customers’ problems and promote upcoming promotions or events.
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Use Pinterest and Instagram to drive interest in your brand. By regularly posting photos, you can show users what your company is up to and what projects you have planned. Photos create excitement and intrigue.
Scheduling posts shouldn’t be a problem given all the online tools created specifically for this task. Some social media sites even have built-in scheduling tools so you can plan your posts ahead of time.
If your budget is tight, you will have to make up for it with hard work. There is nothing better than going out and handing the passengers over to whoever has them. Flyers are cheap but effective.
The right flyers will tell your audience who you are and what your company is about. This protects people from seeing you online. From there, information is made available to them. Even non-designers can now create their own flyers online for free.
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If you are in the food delivery business, then there is good news. You can use door hangers to promote your brand. When tired and hungry homeowners walk up to their doors after a long day at work, your restaurant door hangers will be a welcome sight. Add beautiful images of your best food offerings and they’ll be calling you in minutes.
Although most commonly associated with food businesses, door hangers work for any type of home service: plumbing, home repair, even massage. Remember to be creative with your designs for maximum impact.
Uploading to YouTube is free and with the quality cameras they have on phones now, you’ll probably have a camera that can record in high resolution. Why not use the resources you have? Even making a simple unboxing video gets hundreds (if not thousands) of views.
If you have a unique product on hand, look for YouTube personalities who might be interested in featuring it for their channel. These YouTubers are always creating new content and your product could be the next item they offer. These people have a built-in audience to share their videos with. In a way, they will promote your product for you.
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Send them an email and ask if they would be open to a collaboration. There’s a good chance they are.
A small business must be deeply involved in the local community. It doesn’t have to come in the form of sponsorship. Volunteer work can be just as effective and fulfilling. The day is not far when people start paying attention to you and your brand.
A genuine desire to serve those around you will bring good business. You can even help your community and local economy by providing jobs to people who really need them. Build relationships with loved ones and you will gain a loyal following. As we close the door on another calendar year, it’s time to start thinking about effective marketing ideas for small business owners in 2018. One of the smartest things a small business owner can do is take the time to develop a small business marketing plan for their business that will set them apart from the competition.
Before we dive into marketing strategies, it’s important to have the right tools before you market your business. To beat the competition, it’s important that your business has the right tools to provide you with the best customer service and stay on top of business operations. In addition to a secure payroll processor, having employee scheduling software can help you streamline your operations and track shifts. It can track breaks, vacations and facilitate labor forecasting. Find out how it can make your life easier by starting your free 30-day trial below so you can love your business again.
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Your story can be an effective marketing tool. Promote how and why you started your business on flyers, your website, social media and email. Build an emotional connection with your customers so they know why they should support your small business. While people are looking for bargains, telling a story that resonates (combined with a good deal) is what sets your business apart from the retail giants.
Include some facts about the impact of small business in your story. Tell your customers that in the US Small businesses account for 54% of all sales in the US. Also, remind people that small businesses like yours have a positive impact on their local economy as they provide 55% of all jobs.
The National Retail Federation (NRF) found that more than half of online holiday shoppers bought something that was recommended by a retailer. Create a gift guide to help your customer make a choice and cut through the noise. Designing a gift guide doesn’t have to be time consuming or difficult. Your gift guide can be as simple as a blog post with a list of gifts, descriptions and links. You can also hire a designer to create a gift guide for your website and print.
Get inspired by “Oprah’s Favorite Things” where Oprah showcases items from various businesses. Use this principle to add your products to the gift guides of influencers and popular bloggers. For a small commission, some bloggers are happy to help small businesses promote their goodies to their audience.
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Tap into the curiosity of the unknown by offering secret savings in your marketing campaign. If you have an email list, send emails to your subscribers offering various discounts or giveaways. Your call to action should lead your customers to a landing page with one of your offers. You can get a little more technical with your mystery offers by using a tool like Zembula, where your customers digitally “scratch” their screen to reveal a mystery prize.
If you don’t have a website or email list, take your mystery offer offline. Let customers choose their in-store mystery offer by spinning a wheel or drawing a hat.
Offer free gifts to your customers after they spend a certain amount. Encourage foot traffic by asking your email subscribers to print or show the offer on their mobile phones in-store to redeem your free gift.
Use this opportunity to promote your business by offering useful branded items such as calendars or pens. Alternatively, offer a reward or loyalty system for customers who create an account at your store. This will encourage customers to collect points by being rewarded with prizes or coupons after reaching a certain amount of points.
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Impulsivity makes people act quickly. When creating a push campaign, start by announcing the promotion through email, social media platforms, and even physical banners around your store. Follow the announcement with the Last Call promotion. This tells your customers that the offer is about to expire and they need to act fast if they want to get the best deal. Reminding customers that time is ticking raises the level of urgency and compels action. It is a way of getting customers out of the passive phase and into a state of action.
A 2017 Brightlocal study found that 85 percent of consumers trust online reviews as much as personal recommendations, and 73 percent of consumers say positive reviews give them more confidence in a business. More people than ever are looking for reviews, and almost every consumer has looked up a local business online at least once this year. In fact, according to data from the same study, 7 out of 10 consumers will leave a review when asked to do so. Many businesses struggle to differentiate themselves from their competitors, so a positive online reputation is important to help customers make a choice.
Set up profiles on multiple review pages to make it easy for your customers to leave reviews, and always make sure you actively engage by thanking positive reviews and answering any questions asked.
The NRF survey found that six out of 10 respondents would be happy to receive a gift card. Capitalize on the popularity of cards as the gift of choice by building a marketing campaign around gift cards. Offer both plastic and e-gift cards to give shoppers more options. Your gift card marketing campaign may include a
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