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For decades, real estate advertising has been one of the primary ways agents and groups connect with new buyers and sellers. But it’s no longer black and white newspaper ads, CMA manuscripts, or a dictionary-length MLS book.
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As more and more sellers take advantage of the almost limitless possibilities of digital advertising, advertising prices are rising – making it harder to get more attention for your real estate business.
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But that doesn’t mean it can’t be difficult. With the right approach and the right creativity, real estate agents can find cost-effective ways to utilize a variety of ad formats and maximize ROI on each lead.
Ready to get started with real estate ads that get you the conversions you need? Let’s start your next campaign with an inspiring (and
This applies to any industry, but especially when real estate is based on home, family, and even related personal events. You need to move your audience and win their hearts instantly. When you do this, they will deeply understand that they can trust you with the biggest purchase they will ever make
Consider these best practices as you start building your campaigns to increase conversions and engagement:
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Creating promotional content that you want to read. If your target audience looks, thinks and acts like you, this can be a useful guiding principle.
But if, for example, your ideal home buyers are of a different age than you, they may have different priorities, values, and even a different budget.
In 2021, 81 percent of first-time home buyers in the U.S. were in the 23-31 age group, but the median age of U.S. realtors is 57. So if you want to understand your audience, don’t discount the customer. research.
Creating a real estate ad without defining your goals is like going to the grocery store without a list: you end up with a cart full of things you don’t need.
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Before spending a dime on advertising, take the time to understand what success looks like for your business and what metrics matter.
Even the most expensive Super Bowl commercials had a few numbers in mind when they set out to show us what life was like before Alexa. (Like the time Google Assistant got on our nerves with the simple command, “Hey Google, show me pictures of Loretta and me.” *show water features ?* )
According to Jimmy McKean, CEO of Curator, “Ad copy and images must convey a clear message so that consumers can understand the meaning at a glance.”
Plus, you know the deal with real estate photos: Homes listed with high-quality, professionally taken photos sell faster and for thousands of dollars more than homes listed with amateur photos. So make sure your photos are professional (smartphone images should not be blurry or blurry).
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Done right, digital and traditional ads can work wonders in the real estate advertising mix, simply by giving your customers the chance to envision themselves in their new home.
To give you a better idea, here are 24 great ads from top producing agents, brokers and teams, broken down by ad type.
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To begin, let’s look at one of the most classic real estate advertising channels in the digital space: Facebook.
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Facebook is community-oriented and (depending on what you ask) easy to manage — in other words, perfect for real estate. Let’s take a closer look at some examples of impressive Facebook real estate ads.
This ad presents a bright and clear success story. It puts faces (and a house!) to names, and produces clear and precise results that allow viewers to imagine themselves in the same position. What if someone else’s house sells for more than the list price? Maybe mine too. (Remember, your candidate is the hero of his own story!)
By using descriptive imagery combined with images of the people behind the sale, this ad manages to make a real connection with its audience.
According to Marketing Charts (via Forbes), online video consumption continues to grow. The arrival of Reels in 2020 will make video content more accessible on all platforms. And regardless of the platform, video is the format that users want to engage with.
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With simple tweaks like adding captions and posting your video as an expert masterclass or Q&A, video ads can help position you as an authority in the market. Pricing
Simple and straightforward – promoting a quick home appraisal is a classic way to generate leads.
Bonus tip: If you have a website with a lot of traffic, don’t forget to install the Facebook remarketing pixel to attract a warm audience that is familiar with your brand!
He’s basically the social media version of the popular kid in class that everyone wants as a friend. And whether your goal is to increase awareness or increase your organic leads, Instagram is definitely the friend you need.
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Free seminars and workshops are a great way to provide value to people who are new to you and are looking for manageable tips, tricks and guidance. Whether you’re launching a masterclass for investors or hosting a live Q&A for first-time homebuyers, this approach lets you show them what you’re about and puts you top of mind when they’re ready to buy their next home. step on their real estate journey. .
You already know that video is a social media favorite, and Reels has changed the game for organic video distribution on Facebook and Instagram. They are readily available to users and can significantly increase your impressions over traditional video posts.
Whether you’re promoting your videos or posting them organically, one thing’s for sure: video is the way to go. Capture attention and showcase your expertise so that new audience members who come across your content instantly connect.
Regardless of the size of your real estate business, you can use the power of graphics on Instagram to get more ad conversions.
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Can’t afford professional drone video sequences or interactive home tours? With a little editing, a simple set of images comes to life in an attractive carousel. Why try to get one when you can combine the best 10 of them in one post? Victory everywhere!
With over a quarter of a billion users, LinkedIn provides a powerful platform to get your message out there. But with less emphasis on graphics, LinkedIn may have a hard time cracking the real estate ad market.
First of all, this message is shared by an authoritative source (and we all know that a professional certificate will get you everywhere on LinkedIn). Second, the content offers a breadth and depth of knowledge that will teach the reader something new and demonstrate authority in selling your home.
With a pleasant and professional image, this kind of ad is sure to connect with your audience.
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The whole idea of LinkedIn ads is to post relevant content to your connections, right? In this example, the broker uses the Linkedin platform to meet the audience where they are with relevant listings. If you regularly use LinkedIn to share insider tips and insights from market experts, sharing your latest listings also shows that you’re willing to follow up and help your followers into their new homes.
Although email marketing has evolved over the past few years, it is not dead. And when it comes to getting impressive marketing ROI, the latest statistics show that email is still the main tool. Seriously.
Start with relevant content that – if done right – provides value to your audience. After all, a value approach is the foundation of any successful email campaign. If you get it right, you can see well-developed leads and quality long-term customers.
Subject (no pun intended ?☀️), give the recipient specific suggestions and focus their attention on the home search
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To your brand. This will help you build your reputation as a real estate professional. Arm your prospects with ads that help make them the smartest person at the party—and they’ll never forget you for it.
About 74% of sites send a welcome email immediately after a user creates an account. However, not every site gets it right.
It starts with clear and concise email copy and lists that are highly relevant to the recipient. Best of all, given how competitive the real estate website landscape is, they’ve created a profile based on a user’s recent activity for deep personalization.
There’s a reason why exchanging email addresses for information and resources is a tried and true approach. And this method can be important for a boutique real estate agency for a global listing service.
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Value. This ad example provides an internal bundle in return
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