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If you have a passion for helping people look their best and want to start your own business, the beauty industry may be the place for you. The cosmetics business alone represents a multi-billion dollar industry, with numbers that continue to rise. It holds incredible promise for beauty-focused entrepreneurs — and what a beauty business idea can be is more than just making and selling products.
How To Start My Own Makeup Business
You may not be competing with industry titans like L’Oreal or Estee Lauder, but the diverse and expanding landscape of the beauty industry offers independent entrepreneurs plenty of opportunities to break into the field. You can follow the likes of Bobbi Browns, Tata Harpers and Laura Merciers before you and create and sell your own unique beauty or skin care products.
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But if chemistry isn’t your thing – or if you’re just interested in exploring another aspect of the beauty industry – you might consider becoming a freelance professional, opening a salon or spa, writing about the industry or even selling used products. in good condition. cosmetics. (Yes, selling is a practical rush.)
In this article, we will explore seven of these inexpensive and potentially profitable beauty business ideas.
Regardless of your interest or angle, there is an opportunity for you to break into the beauty industry this year. Here are just seven beauty business ideas for you to consider.
If you are already a practicing hairdresser and/or makeup artist in a studio, switching to your own freelance business – with or without the ambition to hire staff – is one of the simplest ways to become a beauty merchant. As a freelancer, you can work independently in a studio, either on the premises of your clients or out of your own home, but you can also work in spas and salons on a contract basis if possible . Consider becoming an in-demand professional with Glamsquad as well, if you’re in a city where their services are available.
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You’ve done a lot of the heavy lifting, such as graduating from a state-accredited cosmetology program, receiving a cosmetology license from your state, and building a network of clients. Now, the real work is in your marketing efforts. Leveraging your established client base is your best bet, and if you haven’t already, create a professional portfolio of your work. An online portfolio on your company’s website or your company’s Instagram or Facebook page is important, but it doesn’t hurt to create a physical portfolio for potential clients, too.
Honestly speaking, opening a salon is the most labor intensive beauty business idea on this list. We recommend this path for stylists with years of experience in the industry who are willing to sacrifice some (or most, or all) of their time as a stylist to become a full-time owner and manager. .
But with greater risk comes greater reward. So if you’re a stylist with a serious entrepreneurial streak and are realistic about the process of opening and managing a brick-and-mortar facility, this is an exciting opportunity to build a significant foundation. in the beauty industry and in your community. If that interests you, read our step-by-step guide to opening a salon.
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Since you’re a beauty lover, we bet you have a drawer (or closet, no judgement) full of products you’ve never used. It’s probably more disappointing than realizing that you can’t get that Fenty Beauty blue lipstick all the money you invested in trying.
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Fortunately, there are some platforms out there that allow you to sell your new or gently used cosmetics and return them in PayPal cash or store credit (minus the commission). For example, Glambot and MUABS are completely dedicated to buying and selling makeup, but online retailer Poshmark has a hub for selling cosmetics as well.
As you can imagine, each platform has regulations regarding the types of cosmetics you can sell and their required conditions. These platforms may also have restrictions on which brands they accept. For example, Glambot only accepts new or lightly used premium brand products and devices that have not expired, contain at least half of the original product, are free of contaminants, and remain in their original packaging. . It is also possible to sell makeup on eBay as long as you stay in line with their strict cosmetics policy.
Just like freelancing as a hairdresser or makeup artist, once you’re certified, trained, and licensed as an esthetician, you’re ready to start out on your own. As a freelance esthetician, you can practice in any facility with the necessary equipment, such as spas, salons and hotels, as well as work directly with individual clients. Like hairstylists and makeup artists, freelance facialists can lend their services to film and fashion projects. You can also include offers from other related areas that you specialize in, such as hair, makeup, or eyebrows. Prepare a portfolio to prove your skills.
Thanks in large part to Instagram’s seismic influence on beauty trends, where eyebrow, nail and eyelash care were once considered incidental services, consumers are now giving all three a lot of consideration (and money) like hair and makeup.
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And as you know, eyebrow, nail and eyelash services are really comprehensive. As an eyebrow technician, for example, you can offer tinting, waxing, threading, tweezing, and microblading, while eyelash specialists can extend, lift, dye, and perm your clients’ lashes. . And nail art is so popular that the field now has its own influencers.
You will learn the basics of eyebrow, nail, and eyelash art during your cosmetology training, but as a professional, you can choose to focus more on any of the specializations. You can choose to work freelance here as well, or you can open your own spa or salon specializing in one of these services. In either case, you need to know about the state’s licensing and regulatory requirements to stay honest.
You probably have a lot to say about beauty, whether it’s product recommendations, reviews, news, marketing announcements, or opinions on beauty trends (floating eyeliner, anyone?). If you enjoy sharing these writing ideas, it makes sense to create a digital space in the industry by starting a beauty blog. Creating a blog is very simple and maintaining that blog requires no overhead other than the cost of your products, which you will honestly buy anyway.
You don’t necessarily make money from your blog unless you intend to earn it through display ads, affiliate marketing, and other monetization tactics. And to see any dividends, you need to be diligent about regularly posting original content on all your social media platforms. But if you’re serious about it, it’s possible to become a full-time beauty blogger. There’s a whole industry of them out there – and if you’re patient, hardworking and have something interesting to add to the conversation, there’s no reason not to join them.
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Although consumers are developing loyalty to their favorite cosmetic brands, there is still a place in the market for homemade, small-batch, and little-known beauty and skin care products. And because of the growing popularity of “clean” products, there is no doubt that there is more demand for home-made products with simple, pronounced ingredients.
When setting up your formulas for sale, make sure you are in compliance with FDA cosmetic regulations. Don’t forget the importance of branding, which can make or break a sale. Take the time to map out your overall branding strategy and consider hiring a graphic designer to design your packaging materials.
From there, you can sell your products online and in person. For the former, we recommend creating a standalone online store with Shopify or using the eCommerce functionality of a merchant website platform such as Squarespace or Wix. For the latter, take your wares to local craft fairs, farmers markets, and trade shows, and ask local retailers about selling their wares on a trial basis. that basis.
Determining which beauty business idea you want to launch is just the first step to officially becoming a beauty business owner. As with any business venture, you have a lot of work to do beyond this step.
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The specifics of starting your beauty business will vary depending on the type of business you are launching. If you work as a product reseller, for example, you don’t need to register your business entity with the state, and you certainly don’t need to worry about hiring employees. If you are going to be a beautician or other professional in the industry, you need to obtain the appropriate permits, licenses and certifications. And opening a physical facility like a spa or salon has its own extensive to-do list.
Non-negotiables, however, there are a few
