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How To Start Marketing For Small Business
As a small business owner, I have spent years looking for new and authentic ways to bring what I have to offer to people in need.
The Impact Of Digital Marketing On Small Businesses
I have tried many small business ideas and learned from countless. And what I found is that you don’t have to spend a lot of money to have a good business.
There are many free and inexpensive ways to market your small business. The key is to try different things to see what works best for you.
When you think of digital marketing, you probably immediately think of paid advertising on Google or Facebook. But when you change your mind about online advertising, you’ll find many ways to sell your services online that don’t cost nearly as much as paid advertising.
As stated by Digital Marketers, online marketing is simply a Customer Journey that aims to build relationships with new customers and convert them into loyal customers. , repeat. This means that digital marketing is simply finding ways to connect and help people online.
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One of the best ways to help people is to answer their questions, and no one asks more questions than Google.
Think about what you sell and think about the questions your potential customers will have when searching for your product. You can start a blog and write articles to solve this problem while gaining the respect and trust of readers.
As with all free products, there are many people trying to make it look good. Therefore, you need to learn some good Search Engine Optimization (SEO) strategies to stand out in the search results.
SEO is not as scary as it sounds. It simply looks at the question you’re answering, gets inside the head of whoever asked it, and includes as much useful information as possible to answer the question.
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The key to building trust on social media is providing accurate and consistent content. If your content only advertises or if you only advertise when you have sales, not only can people not trust or follow you, the platform’s algorithm will hide your content. This can prevent you from reaching your current followers.
Instead, choose a social media platform to spend your time and post educational, thought-provoking or entertaining content in addition to inspiring content. It’s important to know where your potential customers spend their time as well.
For example, Instagram and Facebook are currently the most popular social media in the US and Instagram has more users under the age of 30 while Facebook users have a higher average income.
Some small business ideas for social media include posting product comparisons to show what your product looks like, inspirational quotes that your ideal customer will love, or sharing memes that show the problem your product is trying to solve. You can use direct messaging to connect with your followers like Mary Gui, Founder and CEO of Sock Candy.
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“When I get a new follower on the @sockcandyofficial IG account, I send them a DM to thank them for following Sock Candy and give them a Welcome discount code for their first order. This is done Works well for me and leads to many people change,” Gui said.
You can be as creative as you want with your social media content. Remember that the more creative you are, the more interesting your audience will be. And that can be more profitable for you.
Ninety-four percent of American consumers between the ages of 18 and 44 access YouTube at least once a month, making it a great place to connect with consumers. have the ability
YouTube is owned by Google, so you can take many of the SEO principles you use when writing content and apply them to your videos.
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If your ideal client has questions that are more easily answered by a demonstration or other visual, YouTube is the best platform to do so. You can repurpose YouTube videos on your favorite social media platforms and embed them in blog posts.
Don’t pause your video. Be sure to include a link in the description or video text for your product or service. You can link to your other YouTube videos to further build your relationship with viewers. And when you build a following on the platform, you can earn money on YouTube through advertising and sponsorships.
Self-publishing a book on Amazon is a great way to establish yourself as an authority in your field and get in front of people who are willing to help solve their problems.
Writing and publishing professional eBooks is very affordable at low cost. Remember to use the book as a way to introduce the solution and wait until the end to talk about your business as a way to achieve a better solution.
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The best low-cost marketing strategies for small business owners are those that allow them to connect directly with customers. Answering questions on forums and in Facebook groups is just that.
When answering questions in a forum or group, remember to put value first and make your business second. If you have an online course and come across a question that you share the answer to, don’t answer it with a link to your course. Answer the questions as you would in your class. Then, after you engage the person asking the question, show that you have a deeper subject.
This helps build trust and confidence in the team, and therefore, makes people more likely to buy your product.
Email lists are the foundation of many online businesses. While each platform controls your access to its users, you always have your email list and can take it with you wherever you go, even if you change your business name or set up a new website.
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One of the easiest ways to collect email addresses is to offer free digital products such as brochures, PDF guides, templates, etc. You can use your blog, social media accounts, eBooks or simple landing pages to give your digital presence. product and send it to their email address using a program like Constant Contact or ConvertKit.
Once you collect their email addresses, follow up at least weekly with relevant and relevant resources to build trust.
Facebook groups are a great place to build a community of people with similar interests or problems they want to solve. Creating your own group can bring potential people to you and position you as an expert in all relevant groups.
Jacob Bouvier runs a boudoir photography studio. Its Facebook group has brought in more users than any other channel. He said it was because they knew him as a person before deciding to become a customer.
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“Ninety things I post there are related to my mission of body acceptance, self-love, and being your true self, but not at all related to my photography. . About 1/10 of the content is made with my photos,” Bouvier said.
It takes time to create a group but you can speed up the process by posting questions and opportunities for daily engagement thanks to Facebook’s scheduling and answer feature for all members. This will help make them feel like they are part of the community and that you really care about them.
One of the most popular and effective small business ways to market online is to teach free online courses or workshops. Find out what problems your best customers have that you can help them solve in an hour or less. It can be as simple as turning a blog or video into a slide and presenting it and then answering the final question.
You can easily do it for free by visiting Facebook, Instagram or YouTube. If you want something special, Zoom lets you hold classes of up to 100 people for 45 minutes at a time for free.
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Contests are a great way to bring your offline business online. A personal trainer can host a fitness challenge, a cleaning service can host a 7-day declutter challenge, or a pet sitter can host a “sit, live” challenge for People with hyperactive dogs. All of that will take potential customers from recognizing a problem to realizing they need help solving it.
Host your contest via Facebook group or email. You can have it anywhere from 5 to
