How To Advertise My Business In Facebook – You are here: Home / Academy / Guides / Facebook Ads Beginner’s Guide / How to Set Up Facebook Business Manager and Facebook Ads Manager Accounts
In our first chapter on Facebook advertising, we’ll talk about setting up a Facebook Business Manager and Facebook Ads Manager account.
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By the end of this chapter, you should be all set up and ready to start running Facebook ads to promote your products and services.
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Business Manager is a tool designed to be your main Facebook hub for managing all your Facebook pages and ad accounts.
To open a Facebook Business Manager account, you must first sign up for a personal Facebook account.
To add a Facebook page to your Business Manager, go to the Business Manager home page, click More Tools in the sidebar, and select Business Settings.
Choose the one that suits you and follow the instructions, and your Facebook page will be added to your business manager.
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Finally, you’ll want to create or add a Facebook Ad account that will be linked to your business account.
Start from the Business Settings screen of your Business Manager. Click Advertising Accounts under Accounts in the sidebar.
From the drop-down menu, you can select Add an ad account (an existing account you’ve already opened), Request access to an ad account, or Create a new ad account.
Before we get into setting up your Business Manager, it’s important to assign roles to your Business Manager account. Users can have one of two main roles: administrator and employee.
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There are also different roles for Facebook advertising accounts that you can manage and edit in Business Manager.
It’s time to add your payment method to continue creating your Facebook ad campaign.
Go to your payment settings page by clicking “Ad Account Settings” and selecting “Payment Settings” in the sidebar.
As you start to advertise more and more, we suggest you add an additional payment method. This prevents Facebook from shutting down all of your campaigns if your primary card expires, reaches its monthly limit, or is blocked for any other reason.
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If you need more help, here’s Facebook’s guide that explains which payment options are available in which country.
If you want to change your Facebook ad payments, you can do so on the same page by clicking the three dots next to your payment method and selecting “Edit.”
You cannot delete the primary source, so you must make a different setting for the primary source before deleting the current primary payment method.
How Facebook charges you depends on how you pay for your ads. The many payment options fall into two camps:
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Manual payments are essentially invoice-based and relatively easy to understand, charging you each day for what you’ve spent on advertising that day.
The payment threshold varies based on your payment history. When you start, this threshold will be quite low (usually $25), and you’ll be charged every time you spend $25 on Facebook ads. As you continue to spend and your payments are processed correctly, your threshold will automatically increase.
If you still have a balance at the end of the month but the payment threshold is not reached, we will charge you that amount to settle the balance at the beginning of the month.
You can control your total ad spend by setting an ad spend limit. Your ad will be paused when you reach the set limit and will not run again until you increase or remove the limit.
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Spending limits on ad accounts are especially useful when working with agencies, when you want to be sure that your consultant or agency can’t spend more than you’ve budgeted for all of your campaigns. Don’t set it too low or you’ll have to update it frequently. Remember that once the limit is reached, all your accounts will be blocked for a minimum of 15 minutes.
Like it or not, your Facebook Advertising account will have some limitations. It is better to get to know them from the very beginning.
When you reach any of these limits, all you have to do is delete old campaigns and their ads to make room for new ones.
Facebook notifications are a great way to keep in touch with your businesses. However, they can also quickly fill your inbox, so you can change the frequency of email notifications you receive from Facebook to suit your needs.
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Customize your notifications so that you receive the most important notifications by email, while others can simply be Facebook notifications that will appear when you log into your Business Manager. That way, you’ll never miss a beat when it comes to your Facebook ads.
If you’ve been creating ads for a while, you may want to work with someone else, such as a freelancer, ad agency, or employee. This is where roles come into play. To add new users and admins to your Facebook ads account, go to the “Ad Accounts” tab on your ad account settings page.
Click Add People, then enter the name of the person you want to add and the role they’ll be assigned.
Go to Chapter 2 to learn how to set up your first Facebook ad campaign in Facebook Ads Manager.
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This website uses cookies and other tracking technologies to assist with navigation, monitor website usage and online traffic, assist with our advertising and marketing efforts, and to customize and improve our services as described in our OK Privacy Policy. Not only all people, but the platform also has many tools for businesses, such as Facebook groups and advertising.
With that in mind, check out these 7 simple methods you can use to advertise your business right now:
Then make many different posts. See what types of posts “stick” and engage them the most, such as photos, videos or insider tips.
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Every audience is different. So there is no magic answer to the question of how to advertise your business on Facebook.
Once you’ve created your initial target audience and know their habits, you can go even further. A few ways to do this:
Summary Every audience is different, so you need to experiment to learn more about your target audience.
But it will also help make your Facebook business page better for search on and off Facebook.
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Facebook’s algorithm favors pages that generate more engagement. Facebook participation is valued more than passive viewing and page views.
Similarly, private content shared by family members and friends ranks higher in news feeds than public content shared by businesses and media organizations.
This means that clicks, shares and likes do not necessarily mean that your ad is working! There are other factors as well.
Your ad, your landing page and your target audience. If one of them is wrong, you will limit your advertising potential.
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The main takeaway should be: don’t expect sales to come automatically with clicks. You can lose a lot of money by thinking this way.
Summary Facebook’s algorithm favors pages that generate more engagement, which is valued more than passive browsing and page views.
This type of posting will cost a little money, but it can pay dividends when it attracts new customers.
Boosted posts are shown to people in your target audience who are most likely to respond to your posts. The last part is crucial.
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These are basically entry-level ads that Facebook uses to try to get you to sign up for their primary advertising platform.
While promoting your post is an easy way to get your name out there in front of your target audience.
You don’t need to promote every post. However, promoting the most effective posts is a good idea!
If you’re just trying to get the word out in your town or other smaller areas, local business promotion ads may work better.
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This is because Enhanced Posts will only be shown to the people in your target audience who are likely to be most interested in it.
An extended post takes about 2 minutes to create, and its main purpose is to remind your audience that you’re there.
It’s also a good way to highlight a special promotion. After all, people who are more willing to participate are likely to be more willing to buy or convert!
Make sure your post complies with Facebook’s advertising policies. Some types of messages cannot be enlarged.
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However, some options are worth explaining in more detail so that you know how to advertise your business on Facebook more effectively.
Summary When learning how to advertise your business on Facebook, advanced posts are a good place to start.
As mentioned earlier, this type of ad is often the best alternative to push ads for local businesses.
This type of advertising is designed to reach as many people as possible from your target audience – even people who don’t normally respond to messages.
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