Promotion Of New Product – When you release a new product on your e-commerce store, do you tell your customers? You definitely need it! You might not realize it from behind, but customers who invest in your brand will always be interested in the latest product updates. This is why campaigns are so important: you can promote the latest releases so that customers are excited to check out your new products and bring them back to your store.
Not only does promoting your latest product release show your customers that you regularly update your stock with the latest styles and industry goods, it also builds a relationship with your brand. Customers get bored of seeing the same thing over and over when they visit your store, so new products are a great way to get them excited!
Promotion Of New Product
To start promoting your new product launch effectively, check out these best practices and see how brands like BluePeppermint Boutique promote their products well!
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Before you think about other types of promotions, you should make sure you have a section on your e-commerce website dedicated to new releases. This will help your loyal customers easily find your latest article updates. Also, let your customers know that you update your stock frequently.
Create a “newly released”, “recently released” or “new arrival” section on the product tab or as its own section along the main navigation bar. BluePeppermint Boutique does this very well by featuring a “New Arrivals” tab on their home page. With this, customers will definitely want to check out the most seasonal items!
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When it comes to clothing, customers want to see every angle of the item they see. This is especially true with e-commerce clothing brands because customers can’t try anything on before they buy. Providing a variety of images helps a lot with this: it gives the customer a better idea of what they’re looking at and will make them more likely to buy when they know exactly what the shirt, shirt or pants look like. . when they receive mail. Too many photos are better than not enough!
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To help visualize it for customers, you can also include a product review section where customers can upload photos with comments. This gives other customers a chance to see the clothes in more than one person and helps instill trust in your brand when the review image matches the image on your product page.
Product release giveaways and contests are a great way to keep campaigns fresh and exciting and show your customers that you care about their interests by offering loyalty incentives. Display a banner on your website where people can email to enter a contest, or host one on Instagram or Facebook where people enter by liking your page and giving them a photo.
It’s important to note that this is also a great way to get new customers because your current customers will share your brand on their social channels! An interesting fact is that “more than 40% of digital consumers use social networks to research new brands or products”. So these giveaways and contests are a great way to use your social media channels to do something meaningful for your brand.
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Create tailored, segmented emails to showcase your latest releases to the right audience. If you use an email platform to manage and send your brand’s emails, you should have the ability to count your audience into specific buckets, such as engaged users, people who have abandoned their carts, people who have visited you. but don’t sign up with your loyalty program and many other parts.
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Use this tool to create a list of potential buyers who you know will be interested in the products you’ve released. Maybe they’ve bought something similar in the past, so you know they like this latest product too. Whatever the reason, you can send a personalized email to your buyers, which is a great way to get them excited and involved with your latest release.
If you’re not promoting your products on social media, then you’re already behind the thousands of brands that do so every day. Your social media platform is where you create an exclusive brand community and where your customers feel they are building a special relationship with you. Your social followers are loyal brand advocates, so this is the perfect place to share news about exciting new products. In fact, 90% of Instagram users follow businesses on the platform – it could be yours!
Like the BluePeppermint boutique, simply display your products in an aesthetically pleasing way to catch people’s attention and eyes online. It’s also a good idea to repost pictures on your social stories and share short video clips of people wearing your clothes. You can also repost any photos your customers share of your awesome products! Remember – do your best to keep all branding correct to match your messaging and brand colors.
Using paid advertising to promote your products is something that every e-commerce business does, but remember that there are ways to use paid advertising effectively and strategically. You don’t want to spend a lot of money on paid advertising if you’re not reaching your audience, do you?
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Make sure you’re strategic about your advertising: place your ads where you want the demographic to see them, and make sure your messaging also fits your target audience. Also, don’t be afraid to try new methods, such as influencer marketing with people who already have a lot of people who will be interested in your product.
Sometimes, your most loyal customers will share your products on social media just because they like them, and you can capitalize on those posts by re-sharing them on your site. For example, when you go to BluePeppermint Boutique’s Instagram page, they have many customers wearing their products and tagging the brand in their photos.
This is a great way to get referrals from your most loyal customers, especially when it comes to sharing your new releases!
Exciting new products! It means your brand is growing successfully when you can introduce new items to share with your customers. This is something you should be happy about, so make sure your customers like it too.
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Remember, loyalty programs are great for customer retention, so remind your customers about your loyalty program while also showcasing your latest product releases. BluePeppermint Boutique is powered by Smile. The program is a launcher on the top left of every page on the website, making it easy for them to access, sign up or log into their loyalty account while shopping to see how many points and rewards are available.
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