Ways To Advertise A Business For Free – When you hear the word marketing, paid methods most likely come to mind. Pay-to-click ads, affiliate marketing, hiring an SEO professional, and more. It may surprise you to learn that all forms of advertising cost money – even on Google. In this post I will talk about 20 ways to get free advertising on Google and elsewhere, online and offline.
We will first look at free ways to promote yourself on Google, then on social media, and close with other free ways that can help you get noticed online and offline.
Ways To Advertise A Business For Free
With over 3.5 billion searches per day, Google is the go-to site for consumers. And with its unique and rich content, it has become embedded in our daily lives as a go-to tool for, well, everything – finding flights, buying tickets, finding products, reviewing services, answering quick questions, checking if local stores are open, and the list goes on. In this section, we will explain some strategies that your local business can implement to get more search engine traffic for free.
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Perhaps the best way to advertise on Google for free is with useful content. Publish blog posts and websites that regularly answer the questions your ideal customers are searching for, and use SEO best practices to help your site rank higher in search engines. Pages help your business get in front of people who don’t know about your business. The more often you provide the information they need, the more they will trust you, and the more likely they will choose you when they need a product or service.
If your business offers something popular or unique, be sure to list it! In the example below, if you do a Google search for “patio seating near me”, the restaurants that show up first are reviews that mention patio seating.
You can use this simple free advertising method for other areas of your business, such as patio heaters, same day service or emergency repairs. Learn how to collect more Google reviews here.
Another way to get your business on Google for free is by listing on the most popular Google My Business listings. You’ll see in the following example that Diner Street Diner appears first on Google for “all day coffee at my place.” It is no coincidence that their definition includes the word “around the clock”.
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In addition to your Google business listing, mentioning specific content on your website can also get you free, first page ads on Google. In the following example, Miss Ricky’s shows up first in the results for “All Day Breakfast in Downtown Chicago” simply because their website mentions all-day breakfast:
Local SEO is your tried and true way to advertise on Google for free. If you put your keywords in the right place on your website, you can show up first in the organic results for searches that include your product or service plus your location.
In the following example, ABA Appliance Repair, Inc. shows up first on the local search results page (under Sears sponsored listings), and their website ranks second in organic results, just below the Yelp page. Apparently they have their best website to show up for “keywords + austin tx.”
There are many businesses besides Google My Business that appear on Google. In fact, sites like Yelp and Trip Advisor have long been trusted by Google, and their pages often appear on the first page of Google.
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For example, if you search for “best tailor in Portsmouth nh”, you will see that the first two results are a Yelp page listing the top 10 tailors in Portsmouth. The meta description for these pages mentions Erana, Terri’s Sewing, Mr. Carl’s Sewing, Fine Sewing & Sewing, and All Sewing. All five businesses received free Google advertising only with strong Yelp listings.
Other examples of local directories and directories that can help you appear on Google include Trip Advisor, Angie’s List, HomeAdvisor, and Yellowpages.
What have you learned about insider information in the last week, year or more? Have you gained valuable skills in sales, marketing, finance or human resources? If so, share your findings with the goal of helping others. By doing so, you gain the trust of your readers.
Have you written a comment or thought guide? Industry specific information provider? Does it pack a punch? If so, it is worth posting on the official website of the site with more people. Be sure to choose a trusted, well-known website in your industry that is already highly visible on Google.
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In the following example, Jason Brooks, founder of Linkology UK, wrote a guest post on the WordStream blog about link building strategies, which is on Google. By clicking on this article, you can learn (all) about his company UK Linkology and even visit the website of the site. As you can see, guest blogging is a great way to get free Google ads through other Google trusted sites.
There is no better way to advertise your business on Google for free than with a Google My Business listing. In fact, on average, a full Google My Business listing gets 7x more clicks and 50% more leads to buy than a free listing.
As you can see in the example below, Red Lantern’s Knowledge List (from Google My Business) provides a wealth of information that encourages potential customers to choose them.
They have listed all their information, more than 450, fixed details, the ability to save tables, answers in their interview section, listed events and are linked to other online ordering sites. Potential customers can also see interior and exterior photos of the restaurant. You’ll also see their website, Yelp profile page, OpenTable page, and TripAdvisor page appear on Google:
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If you offer a service where you can offer free advice, tests, courses or evaluations – try showing them for free on Google. Create a clear call to action on your website and create a custom landing page for your “free consultation” (or a service you offer). This will help your page rank on Google for people looking for free advice in their area. For example, this business appears first on Google for “free shutters Dallas tx:”
Google is not the only place you should look for free ways to get publicity. Don’t forget that social media is out there! And also, use traditional marketing strategies. Here are some ways to get free advertising for your business in your area, online and offline.
Social media is free. Use Facebook to promote your blog posts and encourage questions and comments. Use Instagram to advertise your products and services. Use LinkedIn to share leadership ideas and ideas with other businesses. You get free exposure to the right people while driving traffic to your website and building your credibility.
Use forums and groups on Facebook, LinkedIn and social media to your advantage. You don’t have to oversell or talk about your business (in fact, don’t). Just prepare for the relevant discussion and share your knowledge freely. being a trusted contributor can get management and business partners to recognize your business.
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Partnering with a respected person in your industry can give you free access to your audience. Ask them to try your product or service and review it on their website, blog or social media. Or ask for a guest post on their blog. These opportunities are nothing more than your time, and in addition to giving you free advertising, help strengthen your network.
Social media offers contests that are fun. They see people speak…or, you might say, characterize. Often, people who draw friends and family share similar interests. This can be a great way to promote a business for free. You can also ask your followers to refer someone else to be eligible for a reward.
Encouraging the submission of user-generated content is actually like getting double advertising, because this type of content is not only popular with many brands, but also with many shares, which increases the activity of your business. Your followers will likely share the content you post on their accounts. Therefore, you also reach their audience. In addition, your followers can post user-generated content that you share on your account. That’s a lot of free advertising!
Do you have a community or similar center in your area? If so, use available boards. Post eye-catching posters and flyers that increase awareness of your business. Many people gather in these centers for various events. You have the opportunity to care. To do this, deliver a message that is highly relevant to the type of people who meet there.
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If you are working to make a positive impact on your organization, advertising is free
