How To Start My Own Cupcake Business From Home – This article is part of our guide to starting a bakery business – a curated list to help you plan, start and grow your bakery business!
Are you someone who makes killer cakes for every birthday? Dying for donuts? If you’re ready to turn your talents into a profitable bakery, you’ve come to the right place.
How To Start My Own Cupcake Business From Home
We’ve partnered with some amazing bakers who are willing to share their great business tips. This guide is designed to give you all the ingredients you need to plan, start, and grow a successful bakery.
The Baker’s Guide To Opening A Successful Bakery
Combine these tips with your impressive cooking skills to get a piece of the cake and you’ll be on your way to success.
Michelle Green started baking as a teenager, but it wasn’t until she was well into her corporate career that she realized baking was her true calling. Fed up with stale cupcakes that seemed like standard fare at board meetings, this baker and mother of triplets ditched her business suit and opened her own shop in Australia called Three Sweets.
Barbara Batiste also baked desserts for her close Filipino family at a young age, and after years of amazing family with her creations, she decided to turn her love of all things delicious into a business. He started in his home and his business continued to expand. Since then, he has spun off three commercial kitchens thanks to his creative business model, which includes a catering service and a mobile dessert truck. Now she’s preparing to open a shop in West Los Angeles called B Sweet Dessert Bar.
Victoria Roe started baking more than a decade ago when her mother-in-law asked her to make a carrot cake for her birthday. He runs his business from home in a small town in Ohio. Most customers find her through word of mouth or learn about her business when they try her creations at a local coffee shop. They cater to gluten-free and vegans – but you’d never know it to taste them. Running Three Lee Cupcakery from home gives Victoria the flexibility to earn a degree in business while being present for her young family.
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One of the first decisions you need to make is the type of store you want to open. To do this, you’ll want to assess your talents, budget, and goals. Just make sure you don’t make this decision in a bubble – you’ll want to keep an eye on national trends in the industry – remember the cupcake shop (and those thyme-centric reality shows) from a few years back? But don’t just take your findings at face value. It’s equally important to conduct local market research to determine how national trends affect your location and demographics. From there: look at the list below and decide what works for you.
Once you know what type of bakery you want to open, you need to create a business plan. It forces you to look at the business from all angles. It will help you define your business, set goals, find ways to generate income, record expenses, determine your customer base and study your competition.
Deal with finance as part of your business plan. One of the numbers you need to create is your startup costs. You’ll need to make a list of appliances, from appliances like stoves and refrigerators to smaller items like dishes and pans. Make sure you create a complete list of tools. The equipment will be a one-time hit, but you will need money to survive when the business is established.
You’re not going to make a profit overnight, so you have to sit down and figure out when you’re going to break even and how much money you need to survive until then.
Diy Cupcake Box Inserts
If you run a bakery from your home, you’ve already determined your niche. If you plan to invite customers to your store, you need a formal space with a kitchen and communal space. Some bakers decide to just rent commercial kitchen space. This is a good option if you don’t want customers walking past your store and just need a larger and more equipped kitchen.
Whatever your needs, be selective. Shop around, compare prices, talk to neighboring businesses and explore the area to make sure you find the right place. It’s never a bad idea to look into small business incubator programs, which offer space and business training or mentoring at a discounted rate. Don’t forget to consider legal requirements, such as obtaining a license to bake from your own kitchen – this varies from state to state.
Roe says that following a few simple guidelines set forth by the USDA will allow her to generate income, develop wholesale relationships with local restaurants, independent hotels and coffee shops, and enjoy the benefits of staying at home. “Cooking at home can be difficult at times, mostly with time management and little fingers trying to try every ice. I’m also limited by the different ingredients I’m allowed to use based on acidity ratio and shelf life, because I have commercial they don’t have kitchens, he says.
Wherever you decide to use your bakery, think about the pros and cons and the costs involved.
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Most bakers base their retail prices on the cost of supplies and the time it takes to make the product, but Green says that formula is flawed.
“Your prices should include things like cleaning time, packaging and time to promote your business on social media,” she says. “The biggest hidden cost in a bakery is time. It’s easy to forget the time you spent making flowers because you’re watching TV while you’re at it. There’s nothing worse than realizing you’ve made 50 cents an hour from a great creation.
Before you sell your first scone, find out if your friends and family will ask for a discount.
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If you’re selling cakes and cookies as a side gig, giving a discount to a neighbor or PTA president is fine, but when you’re starting your own business, it’s different. “All the wonderful people who used to buy cakes from you in exchange for ingredients need to be re-educated about what you’re doing now.”
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Green says. “Those who truly love and support you also understand that you have a family to feed and rent to pay.” If you want to offer a 10 percent discount to friends and family, that’s fine, but whatever your policy is, make sure it’s consistent.
When it comes to friends and family, a support system is essential when cooking, Batiste says. Starting a business takes time. Cooking time is half the commitment. You have to market your business, take orders, help customers and perform many administrative tasks.
It can be difficult if you don’t have someone to cheer you on. Whether it’s your spouse, colleague, or business mentor, you need someone in your corner. Roe says: “I’d be lying if I said it was just me. Although I do all the baking, my husband helps me a lot, from delivering organic butter to the evenings.
What is the one ingredient that every successful small business needs? buyers. This next segment helps in acquiring and retaining customers.
How To Start A Cupcake Business
Be original. These two words may seem like general advice, but in order to survive, you can’t be a carbon copy of your competitors. “Be the best, the first, or the only one to cook your own food,” says Green. “If you can be all three, that’s even better.”
Find out what the competition is in your area and try to set yourself apart. For example, Green’s Bakery is the only one in the area that sells nut-free cupcakes.
Roe’s focuses on gluten-free and vegan baked goods made with organic and local ingredients. “I find happiness when every child gets to eat a cupcake or a piece of cake on their birthday that they can’t because of food allergies. I’ve been experimenting endlessly and they taste amazing. I’ve tried to create recipes that are free of animal products, gluten, pesky preservatives, and other nasties, an approach that resonates with her community, where many appreciate natural and local foods.
One of Batiste’s original twists is the food truck. You know those food trucks that sell sandwiches and pizza to people at lunchtime? Well, Batiste’s has its own dessert trucks on the streets of Los Angeles selling all kinds of delicious treats. The trucks even have a Twitter handle so customers can find them anytime.
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You can spend all day in the kitchen creating the next best cake, but it won’t matter if no one knows about it. That’s why you need to post
