How To Start An Email Marketing Campaign – According to Campaign Monitor research, for every $1 spent on email marketing, the average return on investment is $44. With such high ROI potential, knowing how to run a successful email marketing campaign is essential.
In this blog, we will take you step by step with everything you need to know about running an effective email marketing campaign.
How To Start An Email Marketing Campaign
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How To Create Personalized Emails
An email marketing campaign is a marketing strategy that involves sending a series of targeted and personalized emails to a group of people to promote a product, service or brand. Emails are usually sent to audiences who have subscribed to the company’s newsletter or have given their permission to receive marketing emails.
Email marketing campaigns are about building a relationship with your audience and encouraging them to take action, such as making a purchase, signing up for a service, or visiting a website.
There are different types of email marketing campaigns that companies can use to achieve their goals. Some common types include:
Newsletters are a great way to keep your followers engaged and aware of the latest news, updates and industry trends related to your brand. Newsletters can contain many different types of content, including articles, blog posts, videos, and images. They can also be tailored to specific customer segments based on interests or behavior.
How To Create And Execute A Successful Email Marketing Campaign From Start To Finish
Promotional emails are designed to promote sales, discounts or special offers to customers. These emails can be very effective in generating direct income and encouraging customer loyalty. Promotional emails can also be personalized based on customer behavior, such as past purchases or website browsing history.
Emails are sent to new customers welcoming the brand and introducing the product or service. These emails can set the tone for a customer’s relationship with a brand and provide a valuable opportunity to make a positive first impression. Welcome emails can also include incentives such as discounts or freebies to encourage customers to buy.
Abandoned cart emails are sent to people who leave an item in their shopping cart without making a purchase. These emails encourage potential customers to complete a transaction by reminding them of items left in their cart and offering incentives such as discounts or free shipping.
Re-engagement emails are sent to inactive customers to re-engage with the brand. These emails may include incentives such as discounts or exclusive content to encourage customers to take action.
How To Launch An Effective Email Marketing Campaign
Re-engagement emails can also be used to collect feedback from customers about why they are inactive and what the brand can do to improve their experience.
The Dropbox referral program is a classic example of how an email marketing campaign can be used to grow a business. Dropbox offers free storage to existing users if they refer their friends to use Dropbox.
The referral program is promoted through an email campaign and encourages users to refer friends using a personal referral link in the email. This successful email marketing campaign gained over 4 million new Dropbox users.
What works: The referral program is simple and effective, and Dropbox uses word-of-mouth marketing through its existing user base. Personal referral links make it easy for users to refer friends, and free storage is a powerful incentive.
Effective Email Marketing Examples 2023 [inspiration + Tips]
The next example of an email marketing campaign is from TheSkimm, a daily newsletter that delivers news and information in a conversational and engaging tone. TheSkimm has over 7 million subscribers and its newsletter generates revenue through affiliate partnerships and sponsored content. TheSkimm’s email marketing campaigns focus on growing your customer base and engaging your audience.
What it can do: TheSkimm’s email marketing campaigns are highly personalized and targeted, and newsletter content is tailored to suit your audience. TheSkimm also uses data and analytics to track email campaign performance and optimize for better results.
A final example of a successful email marketing campaign is a non-profit organization. Charity: Water uses email marketing to promote campaigns and solicit donations. Charity: Water’s email marketing campaigns focus on storytelling and emotional appeal, and the organization uses custom emails to connect with audiences and build relationships.
What it can do: Charity: Water’s email marketing campaign is emotional and engaging, and the organization uses storytelling to make a personal connection with its audience. Charity: Water also uses data and analytics to track email campaign performance and optimize for better results. The organization’s emphasis on transparency and accountability also helps build trust with audiences and encourages donations.
Top 3 Email Marketing Campaign Trends For 2022
The most successful email marketing campaigns start with an email list full of qualified leads who are interested in what you have to offer. The best way to build a targeted email list is to convert website visitors into customers.
You need to create an attractive opt-in form that attracts attention and encourages people to sign up. Experiment with different types of optin forms on different parts of your site, including:
But did you know that an average of 80% of your website visitors leave your site permanently without signing up for your newsletter?
Popup Exit Intent identifies user behavior to offer targeted campaigns when they want to leave your site for good. This smart technology can dramatically increase your conversion rate.
What Is Email Campaign: Definition, Examples, Tips, Video
All good marketing starts with goal setting, and email marketing is no different. Think about what you want to achieve in order to run a successful email marketing campaign. Common goals for email marketing campaigns include the following:
It is also important to understand the different types of emails you can send. People collect them in different ways, but here are three main types of email.
Then there are relational emails that give customers what they promised, such as weekly newsletters, freebies, the latest information they can use, and more.
Transactional emails are usually triggered by customer actions and relate to actions taken on your website.
Steps To A Great Email Marketing Campaign [infographic]
Now that you know the types of emails you can send, it’s time to take the next step in creating a successful email marketing campaign.
If you’ve been doing email marketing for a while, you probably know who your target audience is. When you’re just starting out, you need to make some educated guesses to guide your content. Don’t worry; you’ll start collecting customer information when you send your first campaign, so next time you’ll have real data to work with.
Meanwhile, collect data from Google Analytics and social media profiles, such as the Facebook Insights data shown below:
Both sources have data on demographics, location and interests, along with many other metrics that give you a picture of who your customers are and what they want. This is a great starting point for developing a successful email marketing campaign.
The Value Of Email Marketing In 2021
The best email marketing services have tools to help you create more successful email marketing campaigns. Look for features like:
Features like the Mailchimp automation described below will help you schedule transactional emails and blog updates, respond quickly to customers, and create and send promotional and relationship emails. These are all great ways to be successful with e-marketing.
Once you know your goals, email types, and audience, and you’ve attracted people to your list with targeted opt-ins, it’s time to plan your email marketing campaign. This will give you an overview of when you start creating your email in steps #7-9.
Kuno Creative says that when creating an email, you need to make it timely, relevant, interesting and important.
Best Email Marketing Campaigns For Small Businesses
For example, many companies welcome new customers with a series of short emails to help them learn about your products and services.
The first is a welcome letter with three main tasks that can be done in the software. Three days later, another email asks you what to do and invites you to start using the product. Two days later, there was an email about the Asana dashboard. The series concludes with an email two days later highlighting the calendar view.
Don’t overwhelm your customers with too many emails. This will direct you to the spam button. Instead, stick to the schedule you talked about so they know what to expect.
Feel free to ask your customers for their opinion about your email schedule via polls or surveys. You can also provide an “opt-out” option for people who like emails but don’t want to receive them as often.
Free & Top Email Marketing Software In 2022
A good starting point for a successful email marketing campaign is the subject line, which is important to get people to open and click on your email. Just like the headline on your blog post, your email subject line needs to be attention-grabbing so that people want to follow up.
You only have a few words to make an impression. Campaign Monitor data shows that most subject lines are between 41 and 50 characters. Even less of your theme is displayed on mobile screens, so it is better to include the most important parts.
Next, it’s time to write your email marketing copy. You will want to create a hook from scratch that will keep people reading.
For best results, keep your email marketing copy and don’t advertise your offer
Build A Successful Email Marketing Campaign
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