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Best Advertising Ideas For Small Business
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As a small business owner, I have spent years looking for new and authentic ways to bring what I have to offer to those in need.
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I’ve tried many small business marketing ideas and learned from countless mistakes. What I’ve found is that you don’t have to spend a lot of money to have a successful marketing strategy.
There are many free and inexpensive ways to market your small business. The key is to try different ones to see what works best for you.
When you think of digital marketing, you probably think of running paid ads on Google or Facebook. But when you change the way you think about online advertising, you’ll find that there are countless ways to sell your services online that aren’t as expensive as paid ads.
As Digital Marketer puts it, online marketing is a Customer Value Journey that focuses on building strategic relationships with new potential customers and converting them into loyal and repeat customers. Digital marketing is all about finding ways to really connect with and help people online.
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One of the best ways to help people is to answer their questions, and nowhere do people ask more than Google.
Think about what you sell and what questions your ideal customer would have when searching for your product. You can start a blog and write articles to solve these problems while gaining the respect and trust of your readers.
As with any free marketing tool, there are many people trying to follow this strategy. That’s why you need to learn some search engine optimization (SEO) strategies to stand out among the search results.
SEO is not as scary as it seems. It’s simply about looking at the question you’re answering, getting into the mind of the person asking it, and adding as much useful information as possible to answer the question.
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The key to building trust on social media is delivering authentic content and representing yourself consistently. If your content is only promotional or you only post when you make a sale, not only will potential customers not trust and follow you, but your content may also be hidden by the platform’s algorithm. It may even prevent you from reaching your current followers.
Instead, choose a social media platform to spend your time on educational, aspirational, or entertaining content in addition to promotional content. It’s also important to know where your potential customers spend their time.
For example, Instagram and Facebook are currently the most trafficked platforms in the United States, and Instagram has more users under 30, while Facebook users have a higher average income.
Some small business marketing ideas for social media include posting product comparisons to highlight your product’s uniqueness, sharing an inspirational quote that appeals to your ideal customer, or sharing a meme that sheds light on the problem your product is trying to solve. You can also use direct messages to connect with your followers, like Sock Candy founder and CEO Mary Gui.
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“When I get a new follower on the @sockcandyofficial IG account, I send them a message thanking them for following Sock Candy and offering a welcome discount code on their first order. It’s worked really well for me and resulted in a few conversions,” Gui said.
You can be as creative as you want with your social media content. Remember, the more creative you are, the more interested your audience will be. And it can be highly profitable for you.
94 percent of US users between the ages of 18 and 44 visit YouTube at least once a month, making it a great place to connect with potential customers.
YouTube is owned by Google, so you can take many of the SEO principles you use for written content and apply them to your videos.
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If your ideal customer has questions that can easily be answered through a demo or other visual, YouTube is the best platform to do so. You can even edit YouTube videos on your favorite social media platform and embed them in your blog posts.
Don’t stop posting your video. Don’t forget to include links or mentions of products or services in the video description. You can also link to your other YouTube videos to continue your relationship with your viewers. Once you build a following on the platform, you can earn money through ads and sponsorships on YouTube.
Self-publishing a book on Amazon is a great way to establish a reputation in your industry and get in front of people who are ready to buy to help solve their problems.
Writing and publishing a professional looking eBook is very affordable at minimal cost. Remember to use the book as a way to teach the solution to the problem and wait until the end to state your business as a way to more effectively reach the solution.
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The best low-cost marketing ideas for small business owners are those that allow you to connect directly with potential customers. Answers questions in forums and Facebook groups.
When answering a question in a forum or group, always try to help first and serve as a solution for your business second. If you have an online course and you come across a question that you are teaching the answer to, don’t answer it by linking to your course. Answer the questions as in the course. Then, after speaking with the person who asked the question, suggest taking a more in-depth training course.
This helps to build trust and confidence within the team and as a result makes people more likely to buy your products.
An email list is the backbone of many successful online businesses. All other platforms track your access to users, but you always have your email list and can take it anywhere, even if you change your company name or set up a new website.
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One of the easiest ways to collect email addresses is through a hit sheet, PDF guide, template, and more. such as giving away free digital products. You can use your blog, social media account, e-book or a simple landing page to deliver your digital content. product and send it to your email address using a service like Constant Contact or ConvertKit.
Once you’ve collected their email address, follow up with valuable and relevant resources at least every two weeks to build credibility.
Facebook groups are a great place to build a community of people with similar interests or problems that need solving. Building your own group can bring you leads and establish you as an expert in whatever the group is.
Jacob Bouvier runs a boudoir photography studio. Their Facebook group has more subscribers than any other channel. He says they know him as a person before they decide to become a customer.
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“Nine out of ten of what I post there is related to the mission of body acceptance, self-love and being your true self, but it’s not directly related to my photography. About 1/10 of the content is about my photography,” Bouvier said.
Creating a group takes time, but you can speed up the process by using Facebook’s post scheduling feature to post relevant questions and opportunities to participate each day and respond to all members. It helps them feel like they are part of the community and that you really care about them.
One of the most popular and effective small business marketing strategies for online businesses is to teach a free online class or seminar. You can help solve a problem your ideal customer is struggling with in an hour or less. This can be as simple as turning a blog post or video into slides, presenting it, and answering questions at the end.
If you go live on Facebook, Instagram or YouTube, you can easily do it for free. If you prefer something more personal, Zoom allows free classes for up to 100 people for 45 minutes at a time.
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Challenges are a great way to get your offline business online. A personal trainer can host a fitness challenge, a cleaning service can host a 7-day grooming challenge, or a pet sitter can host a sit-and-stay challenge for people with hyperactive dogs. Anything from making a potential customer understand a problem to realizing they need help solving it.
Organize your invitation via Facebook group or email. You can do it from 5
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