How To Advertise On Youtube For Free – YouTube alone has over 2 billion users and these users watch billions of hours of video and get billions of views every day.
If you want to know how to harness the amazing power of video marketing, this article is for you. First, you know what YouTube advertising is and the types of YouTube advertising available in 2021. Next, I’ll show you how to set up and configure your first YouTube campaign. Finally, we’ll discuss some YouTube techniques to help you convert your YouTube ads.
How To Advertise On Youtube For Free
YouTube ads, through Google Ads, are a way to promote your video content on YouTube or in search results to increase your user traffic. Everyone can see your video playing or YouTube search results before that user watches someone else’s video.
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Before creating your first project, it’s important to understand each type of YouTube ad. That way, you can customize your ad to the format you plan to use.
It’s the most popular ad format on YouTube – so we’ll discuss this type in more depth than the others.
TrueView ads give viewers more control over the ads they see. Because of this, Google says eight out of ten viewers prefer TrueView over other video ad formats.
Readers only pay for TrueView ads when users watch at least 30 seconds, watch an entire short video, or interact with the ad, such as reading a call to action.
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And because viewers choose the ads they want to see and skip the ones they don’t, marketers save money and reach their target audience.
YouTube says that the maximum length of a TrueView video ad is 6 minutes, and the minimum is 12 seconds.
There are now two types of TrueView ads: embedded ads and opening ads. Let’s take a closer look at each of them.
The in-app ads also have a small countdown timer and a link to the ad area at the bottom left of the screen.
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In addition, TrueView in-ads are partner banner ads displayed to the right of the selected video list.
TrueView Discovery ads appear in YouTube search results and above featured video listings to the right of watch pages.
The image below shows a TrueView opening ad for a movie trailer displayed above organic YouTube search results:
Clicking on found ads will take users to the YouTube watch page or channel page where they can watch the video.
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Remember that you only get paid when viewers view your ad in its entirety, choose to watch it for at least 30 seconds, or interact with the ad in some way.
With 76% of consumers skipping these ads, you can rest assured that your budget is being spent on an engaged audience.
This means you can experiment with different creative formats, such as product demos, presentations or how-to videos.
For example, Grammarly used testimonials and product testimonials in their TrueView ads to great effect. In fact, 54.4% of their social media traffic comes from the site.
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Additionally, according to Google, when brands use TrueView, they can see a 500% increase in views of their existing content.
Non-skippable interstitials are similar to TrueView interstitials, but you guessed it – viewers can’t skip. Because viewers have less control over these ads, they are not called “TrueView.”
In fact, YouTube killed the 30-second non-skippable ad format last year. Today, non-interlacing ads should be between 15 and 20 seconds long.
Non-skippable YouTube ads that play on videos of 10 minutes or longer – also known as “medium-length” non-skippable YouTube ads.
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Unlike TrueView ads, advertisers pay on a CPM basis for non-skippable YouTube ads. “CPM” stands for cost per mill, meaning advertisers pay per thousand impressions.
So it’s important to sharpen your ad targeting to avoid wasting your ad budget on the poor.
While pay-per-click (PPC) ads are great for converting prospects into leads, pay-per-click (CPM) ads are better suited to branding campaigns designed to achieve impact. as large as the Apple example above.
YouTube Bumper ads are the third type of YouTube video ad available to marketers. These non-skippable video ads are played before the video of the viewer’s choice, which must be less than 6 seconds long.
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Obviously, bumper ads are not the best format for information, presentations or product display. But the limit of 6 second seasons can be a great catalyst for creativity.
For more inspiration, check out the YouTube Ads Leaderboard: Bumper Ads, which features the top 20 ads from around the world.
Endorsement cards are a very rare form of YouTube advertising. A small “i” icon appears in the upper right corner of the video and the map expands when the viewer clicks.
In the image below, you can see the text that appears when I hover over the icon.
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Overhead ads are probably the simplest form of YouTube advertising. These are banner ads that appear below videos.
Display ads are another simple YouTube ad format. These ads have long appeared in the right sidebar above video listings.
Now that you know the different YouTube ad formats, here’s how to set up your first ad campaign.
Depending on your expectations, the look of your YouTube ad will change. YouTube advertising can be used to increase brand awareness, influence purchase decisions, increase sales, or build brand loyalty. To achieve these goals, YouTube video ads can be used in the following ways:
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Introduce your product to people who know little or nothing. Match people who are interested in the same products and sites as you to make sure your interests are the same.
Videos that explain why your product is the best choice for your customer, including hard evidence to back it up, turn the best into the best.
Expose yourself to a fashion audience that has never interested you before and try new trends. Explore ways to link your product to others and increase sales.
Ask your customers to talk about your products in your videos and show them that you offer the best products and services in the business.
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For inspiration on how to create a powerful YouTube video ad, check out the YouTube ad board. Every month, YouTube releases a list of the best YouTube ads from around the world.
Before you start configuring your campaign, upload your marketing video to your YouTube account.
You can do this by logging into your YouTube account and clicking the little video camera icon in the top right corner of YouTube. Then, just type “Video Options”.
(If you don’t have a Google Ads account, see this guide on how to sign up for one.)
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When you’re signed in to your account, click “All Projects” on the left. Then click the big blue “+” to create a new project.
This will take you to a window where you need to select the command type. Google currently offers five options:
When you click on the “Video” button, you’ll need to select an objective that matches the most important thing you want your business to achieve.
For example, if you want to use YouTube ads to drive traffic to your website, you would choose the “Website Marketing” objective. So, as you continue to set up your campaign, you’ll see features and recommended settings that help you generate traffic to your website.
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You can add or remove a target at any time. And if you want, you can create your campaign without seeing the targeted offers.
This will help you easily identify campaigns when you start managing multiple campaigns in Google Ads.
It’s best to start small at first. That way, you can audit and refine your campaign to make sure you’re getting the best return on investment.
Standard spreads your budget throughout the day, but the faster your ads run during the available time, the faster your budget will be spent.
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To get started, choose expedited shipping. This way, you can quickly collect data that you can use to improve the project.
Now you need to choose how to pay for the project. Google Ads offers four options:
In this example, our campaign is to increase the number of people visiting our site, so we choose “Target CPA”.
For example, if you’re a discount business that sells children’s toys, you don’t want your ads to appear next to violent or immoral content.
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This section goes a little deeper by allowing you to publish personal sensitive content categories such as “God and War” and “Sensitive Social Media Issues”.
Before choosing your audience, give your ad group a descriptive name. This way, you can use the target audience for future campaigns.
Ads allow you to identify who you want to reach based on parameters such as gender, age and more
